An analysis of public opinions regarding Internet-famous food

A 2016–2019 case study on Dianping

Bibliographic Data

ID21296505
AuthorsCen Song (0000-0001-8366-5312, China University of Petroleum, Beijing), Li Zheng (0009-0009-1742-8410, China University of Petroleum, Beijing), Li Ming Zheng (0000-0002-0734-2498, China University of Petroleum, Beijing), Xiaojun Shan (0000-0002-2569-7161, University of Houston - Clear Lake)
Year2022
Volume124
Issue12
Pages4462-4476
Publication date2022-11-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-05-2021-0510
OpenAlexW4221091013
LanguageEN
Citations received2
References cited37

Purpose Internet-famous food (also known as “online celebrity” food) is very popular in the digital age. This study aims to investigate consumer attitudes and understand consumer behavior towards Internet-famous food. Design/methodology/approach The authors collected 136,835 online comments regarding “Internet-famous food” from Dianping platform between 2016 and 2019 using a web scraper. A sentiment lexicon for Internet-famous food was constructed, and sentiment analysis is further conducted to understand consumer attitudes. Additionally, the authors use topic analysis and time series analysis to study consumer behavior. Findings Sentiment analysis showed that the number of consumers' comments decreased over time with the attitudes being overall positive, and the Internet-famous food industry has a positive prospect; time series analysis showed that the consumption of Internet-famous food was not affected by the season; topic analysis showed that consumers' comments on Internet-famous food were rich with a large variety, covering food categories, brand, quality, service, environment and price. Originality/value To the authors’ knowledge, limited research has focused on public opinions regarding “Internet-famous food”. This is the first study on consumer behavior towards Internet-famous food. This article provides a unique insight into the purchasing behavior and attitude of Chinese Internet-famous food consumers through text mining

Advertising · Business · Consumer behaviour · Consumption (sociology) · Originality · Purchasing · Quality (philosophy) · Social science · Sociology · The Internet · Variety (cybernetics) · World Wide Web · Artificial Intelligence · Computer Science · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Digital Marketing and Social Media · Marketing · Psychology · Social Psychology

Tools

Open DOI