Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions
Developing an extended model based on the value-belief-norm theory
Bibliographic Data
| ID | 21296596 |
|---|---|
| Authors | Ahmad S Ajina (Prince Sattam Bin Abdulaziz University), Saqib Ali (0000-0002-3454-1249, COMSATS University Islamabad), Ahmad M A Zamil (0000-0002-3700-8458, Prince Sattam Bin Abdulaziz University), Nadeem Khalid (0000-0001-9544-3741, Anglia Ruskin University), Mohammad Ali Bait Ali Sulaiman (0000-0003-1626-8362, Dhofar University) |
| Year | 2024 |
| Volume | 126 |
| Issue | 7 |
| Pages | 2787-2808 |
| Publication date | 2024-06-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-04-2023-0279 |
| OpenAlex | W4396785494 |
| Language | EN |
| Citations received | 9 |
| References cited | 82 |
Purpose This study aims to provide insights into the drivers of student engagement in food waste reduction strategies in educational institutions. The proposed research model integrates social media celebrities' attractiveness, expertise and trustworthiness with the value belief norm (VBN) theory to explore their influence on students' behaviour towards food waste reduction. Design/methodology/approach The data were collected from 417 students enrolled in public and private universities in the Riyadh and Macca regions of Saudi Arabia to evaluate the proposed model. The partial least squares-structural equation modelling (PLS-SEM) was employed to analyse the responses. Findings The results showed that VBN theory's components, such as values (biospheric, altruistic and egoistic), beliefs (new ecological paradigm, awareness of consequences and aspirations of responsibility) and norms significantly and positively influence food waste reduction behavioural intentions. It was also discovered from the results that social media celebrities' attractiveness, expertise and trustworthiness influence food waste reduction behavioural intentions. Originality/value This study contributes significantly to the literature by identifying factors influencing student engagement in food waste reduction strategies in educational institutions where limited research exists. It fills this research gap by developing a novel theoretical framework integrating social media celebrities' attributes with the VBN theory to explain these factors
Attractiveness · Business · Food waste · Norm (philosophy) · Originality · Political science · Social media · Structural equation modeling · Trustworthiness · Value (mathematics) · Engineering · Environmental Education and Sustainability · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Marketing · Mathematics · Psychology · Social Psychology
Young Household Intentions to Prevent Food Waste
Dependence on social media for climate change information and its effects
Food waste reduction behavior in the higher education sector
Influence of altruistic and biospheric values on vegetarians' intentions to repurchase plant-based foods
An examination of local food consumption experience and notions of place identity from local, non-local and foreign tourist perspective
Decoding excess
Perceived service quality and electronic word-of-mouth on food delivery services
The double-edged sword of foodstagramming
Associations between followers’ perceptions of social media influencer personality traits, perceptions of influencer credibility and intentions to purchase endorsed dietary supplements
The role of subjective norms in theory of planned behavior in the context of organic food consumption
Application of the extended VBN theory to understand consumers’ decisions about green hotels
Bringing habits and emotions into food waste behaviour
Lateral Collinearity and Misleading Results in Variance-Based SEM
PLS-Sem
Universals in the Content and Structure of Values
Fit indices in covariance structure modeling
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
The “New Environmental Paradigm”
Food waste and out-of-home-dining
Consumer behavior and environmental sustainability in tourism and hospitality
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Using the consumption values to investigate consumer purchase intentions towards natural food products
What influences students’ food waste behaviour in campus canteens
A Focus Theory of Normative Conduct
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
Measuring Message Credibility
Impacts of influencer attributes on purchase intentions in social media influencer marketing
The Influence of Norm Perception on Pro-Environmental Behavior
The Use of Social Networking Sites and Pro-Environmental Behaviors
Determinants of organic food consumption. A systematic literature review on motives and barriers
Structural equation modeling in practice
Creating New Food Practices
Young travelers' intention to behave pro-environmentally
Travelers' pro-environmental behavior in a green lodging context
Determinants of consumer food waste behaviour
Behavioral reasoning perspectives on organic food purchase
What makes people leave Less food? Testing effects of smaller portions and information in a behavioral model
New Environmental Theories
New Trends in Measuring Environmental Attitudes
Designing Research for Application
| Unique citing works | 9 |
|---|---|
| Citations per year | 9 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 8 |