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Young Household Intentions to Prevent Food Waste

An Application of the Theory of Planned Behavior and Health Belief Model

Bibliographic Data

ID12705188
AuthorsMuhammad Danish Habib (0000-0003-0376-0980, Department of Business Administration Air University Islamabad, Aerospace and Aviation Campus Kamra Pakistan), Nadia Ashraf (Department of Business Administration Air University Islamabad, Aerospace and Aviation Campus Kamra Pakistan), Festus Victor Bekun (0000-0003-4948-6905, Faculty of Economics Administrative and Social sciences Istanbul Gelisim University Istanbul Turkey, corresponding author), Anar Aliyev (0000-0002-1279-0754, Department of International Relations Nisantasi University İstanbul Turkey)
Year2025
Volume25
Issue3
Publication date2025-07-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Public Affairs (JOURNAL)
Journal identifiersISSN: 1472-3891 • E-ISSN: 1479-1854
PublisherWiley (PUBLISHER • GB)
DOI10.1002/pa.70065
OpenAlexW4412184704
LanguageEN
References cited158

Food waste is a contemporary global issue that obstructs the achievement of many sustainable development goals (SDGs). Despite exponential growth in research related to food waste, there is not enough evidence in developing countries to guide policymakers in creating effective strategies. This research seeks to address the existing research gaps in understanding food waste prevention behavior by utilizing well‐known theoretical lenses: the theory of planned behavior (TPB) and the health belief model (HBM). The current study examines food waste prevention intentions of Pakistani households. Data was collected from 607 young households through the convenience sampling technique. The study results validated the propositions of TPB and HBM. This study contributes to the existing literature by providing empirical knowledge related to food conservation by uncovering food waste prevention behavior. The study results are useful for practitioners and policymakers

Business · Economic growth · Economics · Environmental economics · Food waste · Health belief model · Health care · Health education · Management · Microeconomics · Public economics · Theory of planned behavior · Waste management · Engineering · Environmental Education and Sustainability · Food Waste Reduction and Sustainability · Psychology · Social Psychology · Urban Agriculture and Sustainability · Marketing

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