Modulating variables impacting the intersection of health and environmental concerns in organic food purchasing decisions
Bibliographic Data
| ID | 21295902 |
|---|---|
| Authors | Ming Xu (0000-0003-2151-2980), Xu Ming (0000-0002-7339-3787, Jilin University of Finance and Economics), Qiang Xu (0000-0001-7149-0359), XU Qiang (0000-0002-4388-9175, Jilin University of Finance and Economics), Sheng Wei (0000-0001-6888-6301, Harbin University of Commerce), Xufei Gu (Jilin University of Finance and Economics), Furong Liu (0000-0002-1142-5966, Harbin University of Commerce) |
| Year | 2024 |
| Volume | 126 |
| Issue | 10 |
| Pages | 3663-3683 |
| Publication date | 2024-09-24 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-09-2023-0849 |
| OpenAlex | W4401466175 |
| Language | EN |
| Citations received | 3 |
| References cited | 70 |
Purpose The increasing focus of consumers on health and environmental sustainability continues to drive the demand for organic food. Despite the recognized importance of health and environmental concerns, the differential impact of these factors on organic food purchasing decisions is evident, indicating the presence of moderating variables. This investigation attempts to delineate these contingencies within the realms of socio-environmental and individual factors, paying particular attention to subjective norms, uncertainty, and egoistic values. Design/methodology/approach Using the convenience sampling method, the primary data sample was collected by a professional market research consulting firm and included 1876 usable respondents from China. Hierarchical multiple regression analysis was utilized to verify the model and test the relationships between the constructs. Findings The results indicated that the path from environmental concern to organic food purchase intention was significantly influenced by subjective norms and uncertainty, both of which enhance this relationship. In contrast, egoistic values appeared to dampen this effect. Uncertainty also emerged as a key factor in the link between health concerns and organic food purchase intention, albeit with an opposite impact, weakening the relationship. Practical implications This study provides useful insights for academics and marketers to understand the complex phenomenon of organic consumer behavior. This result indicates that marketers can target reference groups to develop organic food marketing strategies. Originality/value Few studies have proposed and validated a model with these moderating factors collectively to study the purchase intention of organic food consumers in China
Business · Intersection (aeronautics) · Purchasing · Transport engineering · Engineering · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Marketing · Organic Food and Agriculture
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| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |