Design and validation of a conceptual model for children's continuance intention to use video apps
Bibliographic Data
| ID | 21297816 |
|---|---|
| Authors | Yumeng Zhu (0000-0003-1632-9954, College of Education Zhejiang University Hangzhou China), Xuesong Zhai (0000-0002-9029-5935, College of Education Zhejiang University Hangzhou China), Yan Li (0000-0001-6650-7726, College of Education Zhejiang University Hangzhou China, corresponding author) |
| Year | 2025 |
| Volume | 56 |
| Issue | 6 |
| Pages | 2341-2366 |
| Publication date | 2025-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Journal of Educational Technology (JOURNAL) |
| Journal identifiers | ISSN: 0007-1013 • E-ISSN: 1467-8535 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/bjet.13573 |
| OpenAlex | W4407371674 |
| Language | EN |
| References cited | 94 |
Video apps are widely used by children worldwide. However, concerns have been raised about children's personal data disclosure and privacy risks during their consumption of video apps. This study designed and validated a conceptual model for children's continuance intention to use video apps based on privacy calculus theory and Teen Online Safety Strategies (TOSS) parental mediation framework. A cross‐sectional survey of 321 Chinese middle school‐aged children (aged 12–14) was conducted to validate the model. Our findings revealed that children's perceived risk had a minimal association with their perceived value. Children's perceived benefit was positively associated with their perceived value, which was positively associated with their continuance intention to use video apps. Trust also contributed to children's continuance intention to use video apps, slightly positively moderated by restrictive parental mediation. This study provided a better understanding of children's perception of privacy, trust and value in consuming video apps and identified the potential role of related parental mediation. To mitigate children's privacy risks and to enhance children's digital literacy as well as digital autonomy, we proposed some recommendations to video app designers, parents and educators. The study appeals to a more transparent and child‐centred approach in designing video apps, a mixed parental mediation for facilitating children's video app usage, and educators' empowering children's autonomy in online privacy protection by improving children's digital skills and competencies
Conceptual model · Continuance · Multimedia · Child Development and Digital Technology · Computer Science · Impact of Technology on Adolescents · Psychology · Social Psychology · Technology Adoption and User Behaviour
Does PLS Have Advantages for Small Sample Size or Non-Normal Data?1
Generalized Inverses, Ridge Regression, Biased Linear Estimation, and Nonlinear Estimation
The Unintended Effects of Parental Mediation of Television on Adolescents
How Much Information?
Consumer Trust, Value, and Loyalty in Relational Exchanges
Minimum sample size estimation in PLS‐SEM
The Time Has Come
Validating Instruments in MIS Research1
A study of the relationship between parental mediation and adolescents’ digital skills, online risks and online opportunities
An assessment of the use of partial least squares structural equation modeling in marketing research
Consumer Perceptions of Price, Quality, and Value
Consumer Acceptance and Use of Information Technology
A new criterion for assessing discriminant validity in variance-based structural equation modeling
When to use and how to report the results of PLS-SEM
A Paradigm for Developing Better Measures of Marketing Constructs
Structural Equation Models with Unobservable Variables and Measurement Error
Predicting Teens' Privacy Management and Attitude Toward Data Protection on Social Media
Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention
Social media, teenagers, and the school context
The effects of ad social and personal relevance on consumer ad engagement on social media
Barriers to mediation among U.S. parents of adolescents
Perceived value and continuance intention in mobile government service in China
Revisiting the privacy calculus
Exploring Teenagers’ Folk Theories and Coping Strategies Regarding Commercial Data Collection and Personalized Advertising
Tweens’ perspectives on their parents’ media-related attitudes and rules
Online Privacy Concerns and Privacy Management
The effect of online privacy policy on consumer privacy concern and trust
A meta-analysis of residential PV adoption
US teenagers’ perceptions and awareness of digital technology
In-between child’s play and teenage pop culture
Teens' privacy management on video-sharing social media
Is it Contagious? Does Parents’ Internet Addiction Impact Their Adolescents’ Internet Addiction
Influence of trust and perceived value on the intention to purchase travel online
Parental Mediation and Adolescents’ Internet Use
| Highly cited | No |
|---|