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Deepening and Practical Application of Sentiment Analysis

Through Exploration of Public Interest and Sentiment on “Biodiversity” From Twitter

Bibliographic Data

ID21314731
AuthorsShimon Ohtani (0000-0001-8414-9248, The University of Tokyo, Bunkyo-ku, Tokyo, Japan, corresponding author)
Year2024
Volume56
Issue7-8
Pages471-515
Publication date2024-10-01
Open AccessYes
TypeARTICLE
VenueEnvironment and Behavior (JOURNAL)
Journal identifiersISSN: 0013-9165 • E-ISSN: 1552-390X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/00139165241298067
OpenAlexW4404487480
LanguageEN
References cited81

With the evolution of information technology, dramatic innovations in computerized mining techniques and opinion mining from SNS, especially sentiment analysis, have been gaining attention in predicting the feasibility of global environmental policy implementation. However, discussions on how to more effectively apply analytical results to strategy building for global biodiversity governance have yet to progress. This paper proposes a strategy-building framework for promoting pro-environmental behaviors on biodiversity conservation and attempts to extract sentiment information (especially fear, sadness, and anticipation) from posts on Twitter (X) in 2021 and 2022 using natural language processing (NLP). The results showed that sentiments of fear, sadness, and anticipation were prominent in both years regarding topics related to species extinction and decline, as well as the 30by30 initiative. Furthermore, based on the information on the sentiment-inducing factors identified from the analysis results, we presented practical examples of strategy building for pro-environmental behavior promotion, according to the framework

Biodiversity · Biology · Data science · Political science · Public interest · Sentiment analysis · Sociology · Artificial Intelligence · Computational and Text Analysis Methods · Computer Science · Digital Marketing and Social Media · Ecology · Environmental Education and Sustainability · Law · Psychology

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