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What Do We Know About Gender and Diversity

Bibliographic Data

ID21340600
AuthorsJohn B Ford (0000-0003-3721-6836, Old Dominion University, corresponding author)
Year2020
Volume60
Issue2
Pages119-120
Publication date2020-06-01
Open AccessNo
TypeARTICLE
VenueJournal of Advertising Research (JOURNAL)
Journal identifiersISSN: 0021-8499 • E-ISSN: 1740-1909
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.2501/jar-2020-013
OpenAlexW3033985532
LanguageEN
Citations received1

[Figure][1] Gender and Advertising is a subject that has been a part of my life for most of my academic career. The issue of how women are being portrayed in ads has been top of mind since the 1970s, when disparities in societal roles and depictions in advertising were examined. At the time

Advertising · Business · Diversity (politics) · Gender diversity · Library science · Sociology · Subject (documents) · Computer Science · Marketing · Media, Gender, and Advertising · Psychology

  • The Role of Homophily in Transformative Advertising Research

    Open Access•Shanjita Shawrin, Judith Fletcher-Brown et al.•Journal of Advertising•2026

Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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