John B Ford
Biographic Data
| ID | 9506801 |
|---|---|
| NAME | John B Ford |
| GIVEN NAMES | John B |
| FAMILY NAME | Ford |
| SIGNATURE | FORD J B |
| AFFILIATIONS | Old Dominion University |
| ORCID | 0000-0003-3721-6836 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Forty years of cross-cultural advertising research in the International Journal of Advertising
This manuscript tracks developments in cross-cultural advertising research published over the past 40 years in the International Journal of Advertising (IJA). A bibliometric analysis was performed for the 111 investigations which examined two or more countries appearing between 1982 and 2021. The data set was analysed by decade to reveal topics addressed, theories relied upon, methodologies adopted, and countries examined. Despite variation in th…
New Investigations Into Creativity, Data Sharing, and Influencers
[Figure][1] After eight challenging and fulfilling years (Editor-in-Chief for the last five years, and three as Co-Executive Editor with Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science), I will soon relinquish my daily engagement with the Journal of Advertising Research
Broadened JAR Focus to Support Advertising Practitioners and Scholars
Background: Brief interventions delivered by family physicians to address excessive alcohol use among adult patients are effective. We conducted a study to determine whether such an intervention would be similarly effective in reducing binge drinking and excessive cannabis use among young people. Methods: We conducted a cluster randomized controlled trial involving 33 family physicians in Switzerland. Physicians in the intervention group received…
What Do We Know About Creativity
[Figure][1] The quantification of creativity in advertising is an ongoing challenge that seems to remain just beyond the grasp of proper marketing research. The good news is that both academics and practitioners are closing the gap between execution and evaluation, and four papers in a
What Do We Know About Gender and Diversity
[Figure][1] Gender and Advertising is a subject that has been a part of my life for most of my academic career. The issue of how women are being portrayed in ads has been top of mind since the 1970s, when disparities in societal roles and depictions in advertising were examined. At the time
Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations
This exploratory study researches and analyzes the empirical effects of financial levels of government support and marketing practices on the financial health of nonprofit performing arts organizations. Declining government subsidies and increasing competition from non‐traditional sources have presented these organizations with unique opportunities and challenges that call for a market‐centered, as well as an art‐centered approach. Financial heal…
Widening the appeal of charity
In the UK there is a contracting donor pool, but a significant growth in registered charities. This paper discusses the impact of individual, organisational and environmental factors on giving, and also distinguishes characteristics of givers and non‐givers. The focus of the paper is on the long‐term solution to the problem of recruitment of donors, by expanding the current supporter base for the charity sector. Copyright © 2000 Henry Stewart Pub…
Japanese national culture as a basis for understanding Japanese business practices
No prominent works on this page.
Japanese national culture as a basis for understanding Japanese business practices
Widening the appeal of charity
In the UK there is a contracting donor pool, but a significant growth in registered charities. This paper discusses the impact of individual, organisational and environmental factors on giving, and also distinguishes characteristics of givers and non‐givers. The focus of the paper is on the long‐term solution to the problem of recruitment of donors, by expanding the current supporter base for the charity sector. Copyright © 2000 Henry Stewart Pub…
Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations
This exploratory study researches and analyzes the empirical effects of financial levels of government support and marketing practices on the financial health of nonprofit performing arts organizations. Declining government subsidies and increasing competition from non‐traditional sources have presented these organizations with unique opportunities and challenges that call for a market‐centered, as well as an art‐centered approach. Financial heal…
What Do We Know About Creativity
[Figure][1] The quantification of creativity in advertising is an ongoing challenge that seems to remain just beyond the grasp of proper marketing research. The good news is that both academics and practitioners are closing the gap between execution and evaluation, and four papers in a
What Do We Know About Gender and Diversity
[Figure][1] Gender and Advertising is a subject that has been a part of my life for most of my academic career. The issue of how women are being portrayed in ads has been top of mind since the 1970s, when disparities in societal roles and depictions in advertising were examined. At the time
Broadened JAR Focus to Support Advertising Practitioners and Scholars
Background: Brief interventions delivered by family physicians to address excessive alcohol use among adult patients are effective. We conducted a study to determine whether such an intervention would be similarly effective in reducing binge drinking and excessive cannabis use among young people. Methods: We conducted a cluster randomized controlled trial involving 33 family physicians in Switzerland. Physicians in the intervention group received…
New Investigations Into Creativity, Data Sharing, and Influencers
[Figure][1] After eight challenging and fulfilling years (Editor-in-Chief for the last five years, and three as Co-Executive Editor with Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science), I will soon relinquish my daily engagement with the Journal of Advertising Research
Forty years of cross-cultural advertising research in the International Journal of Advertising
This manuscript tracks developments in cross-cultural advertising research published over the past 40 years in the International Journal of Advertising (IJA). A bibliometric analysis was performed for the 111 investigations which examined two or more countries appearing between 1982 and 2021. The data set was analysed by decade to reveal topics addressed, theories relied upon, methodologies adopted, and countries examined. Despite variation in th…
Business (7 works) · Political science (5 works) · Sociology (5 works) · Advertising (4 works) · Marketing (4 works) · Psychology (4 works) · Public relations (4 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Computer Science (2 works)