New Investigations Into Creativity, Data Sharing, and Influencers
High-Impact Themes and Contributors Propel Advertising Scholarship Forward
Bibliographic Data
| ID | 21340688 |
|---|---|
| Authors | John B Ford (0000-0003-3721-6836, Old Dominion University, corresponding author) |
| Year | 2022 |
| Volume | 62 |
| Issue | 2 |
| Pages | 103-104 |
| Publication date | 2022-06-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Advertising Research (JOURNAL) |
| Journal identifiers | ISSN: 0021-8499 • E-ISSN: 1740-1909 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.2501/jar-2022-011 |
| OpenAlex | W4281748568 |
| Language | EN |
[Figure][1] After eight challenging and fulfilling years (Editor-in-Chief for the last five years, and three as Co-Executive Editor with Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science), I will soon relinquish my daily engagement with the Journal of Advertising Research
Advertising · Bass (fish) · Business · Creativity · Influencer marketing · Marketing management · Sociology · Digital Marketing and Social Media · Marketing · Psychology · Social Psychology
| Highly cited | No |
|---|