Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations

Bibliographic Data

ID23186166
AuthorsTheresa A Kirchner (0000-0002-8014-0104, Hampton University, corresponding author), Edward P Markowski (0000-0002-2842-218X, Decision Sciences (United States)), John B Ford (0000-0003-3721-6836, Old Dominion University)
Year2007
Volume12
Issue2
Pages95-116
Publication date2007-05-01
Open AccessYes
TypeARTICLE
VenueInternational Journal of Nonprofit and Voluntary Sector Marketing (JOURNAL)
Journal identifiersISSN: 1465-4520 • E-ISSN: 1479-103X
PublisherWiley (PUBLISHER • GB)
DOI10.1002/nvsm.285
OpenAlexW1988378035
LanguageEN
Citations received6
References cited50

This exploratory study researches and analyzes the empirical effects of financial levels of government support and marketing practices on the financial health of nonprofit performing arts organizations. Declining government subsidies and increasing competition from non‐traditional sources have presented these organizations with unique opportunities and challenges that call for a market‐centered, as well as an art‐centered approach. Financial health is critical for the long‐term success of a nonprofit performing arts organization. Few empirical studies have examined the interrelationships between these key variables. This study analyzes a sample of 63 American professional symphony orchestras employing 20 years of data. The correlations among financial levels of government support and marketing activities were positive and significant, the correlations among levels of government support and financial health were negative and significant, and the correlations between levels of marketing activity and financial health were negative and varied in significance. Causal analyses were less conclusive, but significant causal relationships were found for large symphony orchestras, indicating that segmentation research may be warranted. Implications and opportunities for future research are presented which have potential application for government agencies, academic researchers, and arts organization managers, boards of directors, and donors. Copyright © 2006 John Wiley & Sons, Ltd.

Business · Competition (biology) · Economics · Empirical research · Exploratory research · Government (linguistics) · Political science · Public relations · Sample (material) · Social science · Sociology · Subsidy · Symphony · The arts · Cultural Industries and Urban Development · Finance · Marketing · Nonprofit Sector and Volunteering · Sport and Mega-Event Impacts

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