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Mechanism underlying the self‐enhancement effect of voice attractiveness evaluation

Self‐positivity bias and familiarity effect

Bibliographic Data

ID21392229
AuthorsZhikang Peng (Department of Psychology Zhejiang Sci‐Tech University Hangzhou 310018 China), Zhiguo Hu (0000-0002-1105-1546, Center for Cognition and Brain Disorders Hangzhou Normal University Hangzhou 311121 China), Xinyu Wang (0009-0005-8004-6336, Department of Psychology Zhejiang Sci‐Tech University Hangzhou 310018 China), Hongyan Liu (0000-0002-6721-4439, Department of Psychology Zhejiang Sci‐Tech University Hangzhou 310018 China, corresponding author)
Year2020
Volume61
Issue5
Pages690-697
Publication date2020-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueScandinavian Journal of Psychology (JOURNAL)
Journal identifiersISSN: 0036-5564 • E-ISSN: 1467-9450
PublisherWiley (PUBLISHER • GB)
DOI10.1111/sjop.12643
PMID32395824
OpenAlexW3024809701
LanguageEN
Citations received2
References cited45

The aim of the present study was to determine whether the self‐enhancement effect of voice attractiveness evaluation is due to general self‐positivity bias and/or the familiarity effect. The participants were asked to rate the attractiveness of their own voice, a friend's voice and strangers' voices. In addition, a self‐reference valence (SR‐valence) task was adopted in the experiment. Significant self‐enhancement effects in voice attractiveness ratings were demonstrated, regardless of whether the participants recognized their self‐voice or not. However, the friend‐enhancement effect was found in only those participants who successfully recognized their friend's voice. Moreover, a significant correlation was found between self‐positivity bias in the SR‐valence task and the self‐enhancement effect (but not the friend‐enhancement effect). Our findings suggest that both the familiarity effect and self‐positivity bias account for the vocal self‐enhancement effect, and the influence of self‐positivity bias could be implicit. The present study thus provides empirical evidence to clarify the potential explanations for the self‐enhancement of voice attractiveness assessment

Attractiveness · Audiology · Cognition · Cognitive psychology · Emotional valence · Self-enhancement · Valence (chemistry) · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works2
Citations per year2
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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