Investigating impulse purchases in live streaming e-commerce
A perspective of match-ups
Bibliographic Data
| ID | 21400567 |
|---|---|
| Authors | Xiaoping Zhang (0000-0003-0995-4989, Zhejiang Gongshang University, corresponding author), Shihan Zhang (0009-0001-5524-6361, Zhejiang Gongshang University) |
| Year | 2024 |
| Volume | 205 |
| Pages | 123513 |
| Publication date | 2024-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technological Forecasting and Social Change (JOURNAL) |
| Journal identifiers | ISSN: 0040-1625 • E-ISSN: 1873-5509 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techfore.2024.123513 |
| OpenAlex | W4399544295 |
| Language | EN |
| Citations received | 3 |
| References cited | 63 |
Advertising · Business · E-commerce · Impulse (physics) · Live Streaming · Multimedia · Perspective (graphical) · Physics · World Wide Web · Artificial Intelligence · Computer Science · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Technology Adoption and User Behaviour
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
Understanding customers' repeat purchase intentions in B2C e‐commerce
Reason-based choice
It Is a Match
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising
The Match-Up Hypothesis
Social presence, trust, and social commerce purchase intention
What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement
The Influence of Website Characteristics on a Consumer's Urge to Buy Impulsively
Exploring Human Images in Website Design
Engaging fans on microblog
The influence of online store beliefs on consumer online impulse buying
How to perform and report an impactful analysis using partial least squares
A hot/cool-system analysis of delay of gratification
On the evaluation of structural equation models
Cutoff criteria for fit indexes in covariance structure analysis
Accounting for common method variance in cross-sectional research designs.
Common method biases in behavioral research
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Mediation in experimental and nonexperimental studies
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games
The effects of the standardized instagram disclosure for micro- and meso-influencers
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers’ buying impulse
The Buying Impulse
Physical Attractiveness of the Celebrity Endorser
Yielding to Temptation
Representativeness, Relevance, and the Use of Feelings in Decision Making
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |