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Augmented reality is human-like

How the humanizing experience inspires destination brand love

Bibliographic Data

ID21402436
AuthorsTseng‐Lung Huang (0000-0002-9488-5860, Yuan Ze University), Tseng-Lung Huang, Ben Shaw‐Ching Liu (0000-0002-2950-9607, Quinnipiac University, corresponding author)
Year2021
Volume170
Pages120853
Publication date2021-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTechnological Forecasting and Social Change (JOURNAL)
Journal identifiersISSN: 0040-1625 • E-ISSN: 1873-5509
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techfore.2021.120853
OpenAlexW3171260444
LanguageEN
Citations received16
References cited43

Advertising · Aesthetics · Art · Augmented reality · Business · Human–computer interaction · Augmented Reality Applications · Computer Science · Diverse Aspects of Tourism Research · Virtual Reality Applications and Impacts

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    Open Access•Chunyu Jiang, Seuk Wai Phoong•Humanities and Social Sciences…•2023

  • Sustainable tourism branding

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  • The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being

    Fengyi Deng, Yue Zhang et al.•Current Issues in Tourism•2025

  • The Sentient Shift—A Systematic Literature Review and Future Research Agenda on Anthropomorphized Service Agents in Tourism and Hospitality Industry

    Open Access•Rehan Husain•International Journal of Tourism…•2025

  • Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love

    Zhibin Lin, Pantea Foroudi et al.•Internet Research•2026

  • The emergence of artificial intelligence in the regional sciences

    Luciana Lazzeretti, Niccolò Innocenti et al.•European Planning Studies•2023

  • Delineating the role of mood maintenance in augmenting reality (AR) service experiences

    Open Access•Tseng‐Lung Huang, Rodoula H Tsiotsou et al.•Technological Forecasting and…•2023

  • The exploration of customization in augmented reality from the affordance lens

    Open Access•Xiaoyu Xu, Xiao-Yu Xu et al.•Technological Forecasting and…•2023

  • It's here to stay

    Open Access•Guojun Sawyer He, Thi Thanh Huong Tran et al.•Technological Forecasting and…•2024

  • Intelligent cathedrals

    Open Access•Oihab Allal-Chérif•Technological Forecasting and…•2022

  • Impacts and investigations of disruptive technologies for Industry 4.0

    Open Access•Victor Chang, Gary Wills et al.•Technological Forecasting and…•2022

  • The impact of creativity in social AR filters on brand awareness, image, and behavioral intentions

    Open Access•Carlos Orús, Sergio Ibáñez-Sánchez et al.•Technological Forecasting and…•2026

  • How does augmented reality enhance brand equity? The mediating role of the vividness experience

    Jiahong Xu, Hefu Liu et al.•Internet Research•2024

  • Eco-influencers

    Yabibal A Abate, Dandison C Ukpabi et al.•Tourism Recreation Research•2026

  • Unraveling the factors that influence connectedness and relationship performance with augmented reality apps

    Waqar Nadeem, Saifeddin Alimamy et al.•Information Technology and People•2025

  • Trust in humanoid robots

    Open Access•Michelle M E van Pinxteren, Ruud W H Wetzels et al.•Journal of Services Marketing•2019

  • Measuring the Customer Experience in Online Environments

    Thomas P Novak, Donna L Hoffman et al.•Marketing Science•2000

  • Embodiment of Wearable Augmented Reality Technology in Tourism Experiences

    Open Access•Iis Tussyadiah, Iis P Tussyadiah et al.•Travel Research Bulletin•2018

  • Augmenting the eye of the beholder

    Open Access•Tim Hilken, Ko De Ruyter et al.•Journal of the Academy of…•2017

  • Who Sees Human?

    Open Access•Adam Waytz, John T Cacioppo et al.•Perspectives on Psychological…•2010

  • Assessing the effects of gamification in the classroom

    Open Access•Michael D Hanus, Michael Hanus et al.•Computers & Education•2015

  • Integrating technology readiness into technology acceptance

    Open Access•Chien‐Hsin Lin, Hsin‐Yu Shih et al.•Psychology and Marketing•2007

  • Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

    Open Access•Mark Yi-Cheon Yim, Shu‐Chuan Chu et al.•Journal of Interactive Marketing•2017

  • The Role of Augmented Reality for Experience-Influenced Environments

    Open Access•Namho Chung, Hyunae Lee et al.•Travel Research Bulletin•2018

  • Humanizing brands

    Open Access•Deborah J Macinnis, Valerie S Folkes•Journal of Consumer Psychology•2017

  • Tourists’ intention to visit a destination

    Open Access•Namho Chung, Heejeong Han et al.•Computers in Human Behavior•2015

  • Brand Love

    Open Access•Rajeev Batra, Aaron Ahuvia et al.•Journal of Marketing•2012

  • The impact of virtual, augmented and mixed reality technologies on the customer experience

    Open Access•Carlos Flavián, Sergio Ibáñez‐Sánchez et al.•Journal of Business Research•2019

  • On seeing human

    Nicholas Epley, Adam Waytz et al.•Psychological Review•2007

  • Research investigations on the use or non-use of hearing aids in the smart cities

    Open Access•Victor Chang, Yuanyuan Wang et al.•Technological Forecasting and…•2020

  • Impacts and investigations of disruptive technologies for Industry 4.0

    Open Access•Victor Chang, Gary Wills et al.•Technological Forecasting and…•2022

  • Place-identity

    Open Access•Harold M Proshansky, Abbe K Fabian et al.•Journal of Environmental Psychology•1983

  • When art meets tech

    Open Access•Zeya He, Laurie Wu et al.•Tourism Management•2018

  • Foodstagramming in the travel encounter

    Open Access•Ipkin Anthony Wong, Danqing Liu et al.•Tourism Management•2019

  • Antecedents and consequences of destination brand love — A case study from Finnish Lapland

    Open Access•Kaisa Aro, Kati Suomi et al.•Tourism Management•2018

  • The Place Identity – Performance relationship among tourism entrepreneurs

    Open Access•Rob Hallak, Graham Brown et al.•Tourism Management•2012

  • The mind in the machine

    Open Access•Adam Waytz, Joy Heafner et al.•Journal of Experimental Social…•2014

  • An ethical framework for big data and smart cities

    Open Access•Victor Chang•Technological Forecasting and…•2021

  • Measurement Instruments for the Anthropomorphism, Animacy, Likeability, Perceived Intelligence, and Perceived Safety of Robots

    Open Access•Christoph Bartneck, Dana Kulić et al.•International Journal of Social…•2008

Unique citing works16
Citations per year4
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 15

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