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The impact of virtual reality on emotional ambivalence

The role of managerial power

Bibliographic Data

ID21402896
AuthorsMercedes Fevre-Obarrio (0000-0002-5118-1660, Universidad Complutense de Madrid, corresponding author), Francesco D Sandulli (0000-0003-0831-9959, Universidad Complutense de Madrid), David Pascual‐Ezama (0000-0001-8497-9401), David Pascual-Ezama (Universidad Complutense de Madrid)
Year2026
Volume230
Pages124744
Publication date2026-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTechnological Forecasting and Social Change (JOURNAL)
Journal identifiersISSN: 0040-1625 • E-ISSN: 1873-5509
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techfore.2026.124744
OpenAlexW7162675229
LanguageEN
References cited106

Immersive technologies are more effective than non-immersive alternatives in reducing emotional ambivalence. • Emotional ambivalence can be exogenously or endogenously modified. • Higher pre-existing emotional ambivalence predicts greater effect of immersive technologies, lower with managerial power. • Studies of emotional ambivalence in organizations should account for managerial power. • Managerial power moderates emotional responses to immersive technologies, with lower effects at higher power

Power (physics) · Virtual reality · Consumer Retail Behavior Studies · Emotional Labor in Professions · Virtual Reality Applications and Impacts

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Citation velocityhistorical
Highly citedNo

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