From Product Placement to Boundary Work
Further Steps towards an Integrated Sociology of Literary Communication
Bibliographic Data
| ID | 21408137 |
|---|---|
| Authors | Julika Griem (Institute for Advanced Study in the Humanities (KWI) , Goethestr. 51, 45128 Essen , Germany, corresponding author) |
| Year | 2021 |
| Volume | 69 |
| Issue | 1 |
| Pages | 57-76 |
| Publication date | 2021-03-26 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Zeitschrift für Anglistik und Amerikanistik (JOURNAL) |
| Journal identifiers | ISSN: 0044-2305 • E-ISSN: 2196-4726 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/zaa-2020-2029 |
| OpenAlex | W3173486317 |
| Language | EN |
| References cited | 9 |
This essay aims at integrating conceptions of literary markets, marketing, and marketability into the study of literature. To combine textual and sociological analysis I look at spatial and spatializing strategies on various levels of literary communication: as fictional settings, as authorial placements, as reading situations, and publishing platforms. My contribution draws on Bourdieu’s interest in the economic side of literature as well as on more recent studies by Jim Collins and David Alworth, who have taken closer looks at the ecologies and affiliations linking literature to consumer culture and its affordances of product placement
Advertising · Aesthetics · Affordance · Art · Business · Epistemology · Linguistics · Literary criticism · Literature · Product (mathematics) · Product placement · Publishing · Reading (process) · Social science · Sociology · Sociology of culture · Work (physics) · Computer Science · Digital Games and Media · Gender, Feminism, and Media · Media Studies and Communication · Philosophy
| Highly cited | No |
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