The influence of trust and commitment on free-to-play gamers co-creation intentions

Bibliographic Data

ID21451899
AuthorsSaifeddin Alimamy (0000-0002-1894-5155, Zayed University, corresponding author), Doh Shin (0000-0002-5439-4493, Zayed University), Waqar Nadeem (0000-0002-1386-8154, Brock University)
Year2023
Volume42
Issue12
Pages1980-1997
Publication date2023-09-10
Open AccessNo
TypeARTICLE
VenueBehaviour and Information Technology (JOURNAL)
Journal identifiersISSN: 0144-929X • E-ISSN: 1362-3001
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/0144929x.2022.2105745
OpenAlexW4289522210
LanguageEN
Citations received3
References cited106

Through the lens of trust–commitment and co-creation theories, this study explores the effect of trust on commitment and co-creation intentions within the free-to-play (F2P) gaming industry, to extend our understanding of co-creation within a service context. Responses from an online survey were used as inputs into a structural equation model (SEM). The findings reveal that trust in a F2P game influences commitment to continue playing the F2P game and elicit behaviour in the form of co-creation intentions. The findings also found that involvement and achievement motivations partially mediate the relationship between trust and commitment and escapism significantly moderates the relationship between trust and involvement

Business · Co-Creation · Context (archaeology) · Escapism · Structural equation modeling · Computer Science · Digital Games and Media · Digital Marketing and Social Media · Marketing · Psychology · Social Psychology · Technology Adoption and User Behaviour

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