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Trying to Serve Two Masters is Easy, Compared to Three

Identity Multiplicity Work by Christian Impact Investors

Bibliographic Data

ID21465636
AuthorsBrett R Smith (0000-0003-1615-2095, Miami University, corresponding author), Amanda Lawson (0000-0003-2909-084X, Miami University), Jessica Jones (0000-0003-3582-3632, University of Tennessee at Knoxville), Tim R Holcomb (0000-0002-2529-8320, Miami University), Tim Holcomb, Aimee Minnich (ACT Foundation)
Year2022
Volume179
Issue4
Pages1053-1070
Publication date2022-09-01
Open AccessYes
TypeARTICLE
VenueJournal of Business Ethics (JOURNAL)
Journal identifiersISSN: 0167-4544 • E-ISSN: 1573-0697
PublisherSpringer Science and Business Media LLC (PUBLISHER)
DOI10.1007/s10551-022-05156-4
OpenAlexW4281765906
LanguageEN
Citations received8
References cited59

While research has focused on financial and social goals in impact investing, we add to the limited research that focuses on how individuals manage identity multiplicity , defined as three or more role identities. Based on our qualitative study of Christian impact investors, we develop a model of identity multiplicity work, explaining how individuals manage their multiple role identities (financial, social, and religious) to reduce identity tensions during the process of impact investing. We find individuals engaged in an interactive, ongoing three-step process of identity multiplicity work: prioritizing one of their salient identities, managing their identity multiplicity interrelationships, and reinforcing their prioritized identity. Investors generally prioritized an identity that was neither financial nor social, but rather religious. We also find this identity work implemented through three novel mechanisms: shadowing , one identity casts a shadow over another thereby enabling the simultaneous pursuit of related goals; distinguishing , all identities are retained and at least a minimum threshold of role expectations are met; and surrendering , partial sacrificing of goals of one (or more) identity in favor of another identity based on an individual’s self-reflective importance of the role. Our findings offer new insights to multiple identities, impact investing and business ethics literatures

Aesthetics · Business · Business ethics · Identity formation · Organizational identity · Political science · Public relations · Salient · Self-concept · Social group · Social identity approach · Social identity theory · Sociology · Community Development and Social Impact · Law · Management and Organizational Studies · Nonprofit Sector and Volunteering · Psychology · Social Psychology

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    Open Access•Brett Smith, Brett R Smith et al.•Journal of Business Venturing…•2023

  • How Do Religious and Secular Social entrepreneurs’ Identities Trigger Their Prosocial Motivations, Actions, and Processes?

    Open Access•Ronit Yitshaki, Alisa Jno-Charles et al.•Journal of Social Entrepreneurship•2026

  • Who Loses in Win-Win Investing? A Mixed Methods Study of Impact Risk

    Open Access•Lauren Kaufmann, Helet Botha•Journal of Business Ethics•2025

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    Open Access•Kai Hockerts, Lisa Hehenberger et al.•Journal of Business Ethics•2022

  • Divine Limitation or Enabler? Understanding How Religion Influences the Relationship Between Ethics and Creativity

    Open Access•Andrea C Sottini, Brett R Smith et al.•Journal of Business Ethics•2026

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    Open Access•Issam Mejri, Severine Le Loarne Lemaire et al.•Business Ethics, the Environment…•2025

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  • Identity work in organizations and occupations

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Citations per year2
Citation span2022 - 2026 (5)
Highly citedNo

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