El hombre fuerte

Trabajo y masculinidades en la industria cervecera en la frontera norte de México

Bibliographic Data

ID21474540
AuthorsMonica Ayala Mira (Universidad Autónoma de Baja California), Julio Ernesto Guerrero Mondaca (Universidad Autónoma de Baja California), Hernán Franco Martín (Universidad Autónoma de Baja California)
Year2020
Volume32
Publication date2020-03-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueFrontera Norte (JOURNAL)
Journal identifiersISSN: 0187-7372 • E-ISSN: 2594-0260
PublisherEl Colegio de la Frontera Norte A.C. (PUBLISHER)
DOI10.33679/rfn.v1i1.1941
OpenAlexW3084127669
LanguageEN
Citations received1
References cited10

The article presents the first findings of a study that seeks to contribute to the understanding of the construction of masculinities and work in the northern border of Mexico, within the specific context of Tecate, Baja California. Its objective is to analyze the articulation between the demographic and economic development of the city of Tecate from the beginning and rise of the brewing industry and its link with the construction of masculinities through a narrative design. The narratives show a homosocial system whose central value is the figure of the strong man as a model of rational male employee facing the changes in the economic system

Archaeology · Art · Geography · Humanities · Narrative · Political science · Politics · Sociology · Gender and Feminist Studies · Gender Studies · Media, Gender, and Advertising

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