TV and the Covid-19 Pandemic
A Study of the Television Platform Consumption Choices of Millennials in Gauteng during a Pandemic
Bibliographic Data
| ID | 21488718 |
|---|---|
| Authors | Aimee Viljoen (0000-0002-8658-7644, University of Johannesburg, corresponding author) |
| Year | 2023 |
| Volume | 49 |
| Issue | 2 |
| Pages | 31-52 |
| Publication date | 2023-04-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communicatio (JOURNAL) |
| Journal identifiers | ISSN: 0250-0167 • E-ISSN: 1753-5379 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02500167.2023.2248430 |
| OpenAlex | W4386329348 |
| Language | EN |
| Citations received | 3 |
| References cited | 22 |
On 31 December 2019 the first reports of COVID-19 appeared. To control the spread of the disease, countries across the globe implemented social distancing and quarantine measures. In South Africa, a nationwide lockdown was implemented on 26 March 2020 which meant that the majority of the South African population were housebound. Very little research has been conducted to establish the effect of the pandemic on the way South Africans consumed television. This was a mixed-methods study of 385 Millennial television viewers in Gauteng, South Africa, to establish the ways in which the pandemic affected the type of television platforms used and subscribed to, considering the physical and financial ramifications of the nationwide lockdown. The findings indicated that, among Millennials in Gauteng, over-the-top (OTT) streaming services were the preferred television platform, with most participants using Netflix as their main source of TV entertainment. Many participants also indicated an intention to “cut the cord” with pay-TV providers, once live news and sport broadcasts become available on OTT TV platforms. The shift from pay-TV to OTT services was accelerated by financial constraints caused by the pandemic
Advertising · Business · Disease · Entertainment · Geography · Globe · Pandemic · Political science · Population · Social distance · Social science · Sociology · Consumer Retail Behavior Studies · COVID-19 Pandemic Impacts · Demography · Digital Marketing and Social Media · Medicine · Psychology
Mixed methodology
Adapting research methodology during Covid-19
Impact of Covid-19 on the media system. Communicative and democratic consequences of news consumption during the outbreak
Toward a Conceptual Framework for Mixed-Method Evaluation Designs
TV and the Covid-19 Pandemic
Digital technology use during Covid ‐19 pandemic
Television sports rights beyond the West
Bridging the digital divide
Transforming television broadcasting in a democratic South Africa
The black and the beautiful
Factors that Influence One’s Choice for Viewing Public Television in South Africa
Designing and Conducting Mixed Methods Research
Using Mixed-Methods Sequential Explanatory Design
| Citations per year | 1 |
|---|---|
| Citation span | 2023 - 2025 (3) |
| Highly cited | No |