The urgent need for more research on influencer marketing
Bibliographic Data
| ID | 21498048 |
|---|---|
| Authors | Charles R Taylor (0000-0003-2057-0345, Villanova University, Villanova, PA, USA, corresponding author) |
| Year | 2020 |
| Volume | 39 |
| Issue | 7 |
| Pages | 889-891 |
| Publication date | 2020-10-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2020.1822104 |
| OpenAlex | W3100231357 |
| Language | EN |
| Citations received | 29 |
| References cited | 6 |
Journal editors are often asked at ‘Meet the Editor’ sessions at conferences to identify what current hot topics in the field are. It is true that as editors, we have some inside information on wha
Advertising · Business · Influencer marketing · Marketing management · Relationship marketing · Consumer Behavior in Brand Consumption and Identification · Digital Communication and Language · Digital Marketing and Social Media · Marketing
Understanding the Influence of Food Value on Fast-Food Customer Behavior
Micro, macro and mega-influencers on instagram
Creation of a Code of Ethics for Influencer Marketing
Trans-Parasocial Relation Dynamics
The Psychological Consequences of Envying Influencers on Instagram
Do masks matter? Consumer perceptions of social media influencers who wear face masks amid the Covid‐19 pandemic
The role of conspicuity
The effect of non-celebrity influencers’ perceived authenticity on social media advertising outcomes
Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Influence for social good
Artificial intelligence ecosystems for marketing communications
Diversity in the digital age
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
Instafame
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
A study on the promotion of broadcasting for persons with disabilities using new media, focusing on the visually or hearing impaired
The Power of Digital Creators
Managing the Transparency Paradox Of Social-Media Influencer Disclosures
Not just food
Organic food and Instagram health and wellbeing influencers
What’s the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication
A pentadic analysis of TikTok marketing in tourism
The Digital Shift in Breast-Milk Substitute Marketing in the Czech Republic
Digital influencers in different cultural contexts
Green influencer marketing
Health Influencers
Instagram travel influencers in #quarantine
The travel influencer construct
Children and YouTubers
| Unique citing works | 29 |
|---|---|
| Citations per year | 7,25 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 28 |