Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers
A review of how service businesses use promotional devices and future research directions
Bibliographic Data
| ID | 21498103 |
|---|---|
| Authors | Shu‐Chuan Chu (0000-0003-2117-0618, DePaul University, corresponding author), Shu-Chuan Chu (DePaul University), Mark Yi-Cheon Yim (0000-0003-1341-8687, University of Massachusetts Lowell), Juan Mundel (0000-0002-8101-875X, Arizona State University) |
| Year | 2025 |
| Volume | 44 |
| Issue | 5 |
| Pages | 798-828 |
| Publication date | 2025-07-04 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0265-0487 • E-ISSN: 1759-3948 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02650487.2024.2325835 |
| OpenAlex | W4392642535 |
| Language | EN |
| Citations received | 8 |
| References cited | 150 |
Today’s rapidly changing digital environments require service businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with customers and enable service businesses to deliver service information and customer experiences more effectively. This article reviews the literature on online advertising and marketing for services, with a focus on the hospitality, tourism, and travel (HTT) industry. Specifically, the current article proposes six important research agendas related to service businesses, mainly focusing on the roles of 1) online reviews, 2) social media, 3) artificial intelligence and computational advertising, 4) virtual reality and augmented reality, 5) influencers, and 6) theoretical considerations of service marketing. This article sets up an agenda for future research directions by discussing 1) new technologies, 2) cross-cultural research in service businesses, and 3) ethical and diversity considerations
Advertising · Augmented reality · Business · Human–computer interaction · Influencer marketing · Internet privacy · Media studies · Multimedia · Reality tv · Social media · Sociology · Virtual reality · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
Before Imperfections Escalate
Integrating Research Evidence and Community Knowledge to Improve Inclusive Social Service Delivery in Nepal
Optimizing advertising content based on online reviews
Should travel influencers be human or virtual? Comparing effectiveness for material and experiential products
Artificial intelligence on social media and revisit behavior
The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms
The importance of interactivity in increasing engagement with native advertising
Online reviews in e-commerce
Congruence between spokesperson and product type
The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations
Advertising in social media
Extending the theory of planned behaviour
Social Media in Tourism and Hospitality
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action
How artificial intelligence will change the future of marketing
The theory of planned behavior
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Conflict of Interest in the Fyre Festival Documentaries
The Past, Present, and Future of Smart Tourism Destinations
Watching VR advertising together
Consumer behavior in an augmented reality environment
Thoughts on cross-cultural advertising research in 2023
A new era of influencer marketing
Special issue on new insights on digital and social media advertising
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
Urgent topics for advertising research
Advancing Computational Advertising
Connecting and Communicating with the Customer
Romanticisation and monetisation of the digital nomad lifestyle
The Value of Influencer Marketing for Business
Word-of-Mouth Processes within a Services Purchase Decision Context
Impact of online WOM on destination trust and intention to travel
The influence of user-generated content on traveler behavior
Influence of personality on travel-related consumer-generated media creation
Application of Metaverse Service to Healthcare Industry
The roles of social media in tourists’ choices of travel components
Virtual reality, presence, and attitude change
Tourism and online photography
Virtual reality presence as a preamble of tourism experience
Applying Diffusion of Innovation Theory to Intervention Development
Toward a Theory of Personal Space Expectations and Their Violations
| Unique citing works | 8 |
|---|---|
| Citations per year | 8 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |