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Are you what you emoji? How skin tone emojis and profile pictures shape attention and social inference processing

Bibliographic Data

ID21558828
AuthorsSofia Pelica (0000-0002-0970-5360, Iscte – Instituto Universitário de Lisboa), Tiago Rôxo Aguiar (0000-0002-8212-9662, Iscte – Instituto Universitário de Lisboa), Sofia Frade (0000-0002-7545-0757, Iscte – Instituto Universitário de Lisboa), Rita Guerra (0000-0003-3184-5164, Iscte – Instituto Universitário de Lisboa), Marília Prada (0000-0002-6845-8881, Iscte – Instituto Universitário de Lisboa, corresponding author)
Year2024
Volume95
Pages102207
Publication date2024-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTelematics and Informatics (JOURNAL)
Journal identifiersISSN: 0736-5853 • E-ISSN: 1879-324X
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.tele.2024.102207
OpenAlexW4404013038
LanguageEN
References cited57

For Black senders, Darker emojis reduced competence but improved warmth inferences. • For Black senders, Lighter emojis reduced warmth but improved competence inferences. • Without racialized profile cues, Yellow emojis were assumed to be from White senders. • Without racialized profile cues, Lighter emojis lowered competence inferences. • Attention bias only for White senders using Darker emojis. Emojis can express emotions and some aspects of the sender’s identity; however, only limited research has explored how the choice of skin tone in emojis influences the perceptions of the users. We examined the interaction between emoji skin tones and profile pictures in instant messaging, using self-reported and eye tracking measures. White participants viewed 14 screenshots of conversations (9 target and 5 fillers) where the sender used an emoji in a Darker or Lighter skin tone, or the default Yellow; alongside profile pictures displaying a Black or White individual, or a landscape as a neutral condition. Results showed that Black senders using Darker emojis were seen as warmer and closer to the receiver, but less competent, suggesting a dimensional compensation effect. Conversely, Black senders using Lighter emojis appeared more competent, but less warm. In the Neutral condition, Lighter emojis improved warmth and relationship quality, but reduced competence inferences, unlike Yellow and Darker emojis, suggesting a black sheep effect (in-group strictness). Yellow emojis were assumed to be sent by White individuals. Eye-tracking measures revealed an implicit bias towards White senders using Darker emojis, although such an impact was not observed for Black senders using Lighter emojis. Overall, findings indicate that skin tone emojis and profile pictures influence sender perception and challenge the neutrality of Yellow emojis

Emoji · Inference · Linguistics · Social media · Speech recognition · World Wide Web · Communication · Computer Science · Digital Communication and Language · Language, Metaphor, and Cognition · Multisensory perception and integration · Psychology · Artificial Intelligence

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