Avoiding pre-roll ads
Predictors of online video consumption
Bibliographic Data
| ID | 21561990 |
|---|---|
| Authors | Yunbo Chen (0000-0003-0198-8981, Jinan University), Shuhua Zhou (0000-0003-2917-658X, University of Missouri, corresponding author) |
| Year | 2023 |
| Volume | 142 |
| Pages | 107652 |
| Publication date | 2023-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Computers in Human Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0747-5632 • E-ISSN: 1873-7692 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.chb.2023.107652 |
| OpenAlex | W4313648714 |
| Language | EN |
| Citations received | 2 |
| References cited | 41 |
Advertising · Business · Multimedia · Online and offline · Online video · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology
Measuring the Intrusiveness of Advertisements
Forced Exposure and Psychological Reactance
Predictors of Advertising Avoidance in Print and Broadcast Media
Understanding Interactive Online Advertising
How perceived control affects advertising avoidance intention in a skippable advertising context
Stay Away From Me
Why Do People Avoid Advertising on the Internet
Factors influencing consumption experience of mobile commerce
Consumer Memory for Television Advertising
Back-Translation for Cross-Cultural Research
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |