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The Online Behaviour Taxonomy

A conceptual framework to understand behaviour in computer-mediated communication

Bibliographic Data

ID21562753
AuthorsLinda K Kaye (0000-0001-7687-5071, Edge Hill University, corresponding author), Anastasia Rousaki (0000-0002-9640-8240, Nottingham Trent University), Laura C Joyner (0000-0002-5035-6932, University of Westminster), Laura A F Barrett (0000-0002-1843-083X, The Open University), Lisa J Orchard (0000-0001-5401-9530, University of Wolverhampton)
Year2022
Volume137
Pages107443
Publication date2022-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueComputers in Human Behavior (JOURNAL)
Journal identifiersISSN: 0747-5632 • E-ISSN: 1873-7692
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.chb.2022.107443
OpenAlexW4291493708
LanguageEN
Citations received4
References cited45

In an Internet-enabled era, we are citizens in a vast array of different online spaces, and the behaviours afforded to these spaces are becoming increasingly complex. Within the study of computer-mediated communication (CMC), there is an assumption that behaviour occurring in CMC is equivalent to that depicted in the communicated message. However, we note that this is not always the case. The purpose of this paper is to elucidate different typologies of “online behaviour” based on our proposed Online Behaviour Taxonomy. Within this, we propose three types of “online behaviour” which are largely distinguishable based on where the behaviour itself originates (online or offline) and how this interacts with internet-enabled technologies. These are: online-exclusive, online-mediated and online-recorded behaviour. Specifically, we assert that the source of behaviour (i.e. whether it occurs online or offline) is currently not explicitly referenced in CMC theory, yet acts as a key indicator to dissect the ambiguity of ‘online behaviour’ as a generalised concept. This is arguably a critical factor associated with user experiences and effects of CMC. We situate this discussion in the wider context of CMC; specifically how factors such as audience effects are differentially relevant to these three types of behaviour. Finally, we outline the emerging conceptual contributions and practical directions which we assert may be influenced by our proposed Online Behaviour Taxonomy

Ambiguity · Computer-mediated communication · Conceptual framework · Epistemology · Human–computer interaction · Online and offline · Online discussion · The Internet · World Wide Web · Computer Science · Impact of Technology on Adolescents · Knowledge Management and Sharing · Psychology · Social Media and Politics

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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