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Hypervernacular Design

Rethinking the Vernacular Design Paradigm

Bibliographic Data

ID21564179
AuthorsNiek Kosten (0000-0003-2639-8523), Liesbeth Huybrechts (0000-0002-9281-4620)
Year2023
Volume39
Issue2
Pages72-85
Publication date2023-04-01
Open AccessNo
TypeARTICLE
VenueDesign Issues (JOURNAL)
Journal identifiersISSN: 0747-9360 • E-ISSN: 1531-4790
PublisherMIT Press (PUBLISHER • US)
DOI10.1162/desi_a_00718
OpenAlexW4360595016
LanguageEN
Citations received3

Contemporary design discourse needs words to discuss its role in everyday life. Therefore, this article rethinks the meaning and value of the term “vernacular design” in contemporary society, with a focus on vernacular graphic design. We argue that the domain needs an interpretation that is more attuned to novel approaches around hybridity and plurality in design. We frame this development from a theoretical perspective by introducing the concept of hypervernacular as a relational and plural approach. We ground our conceptual argument through a case study description that explores the everyday, ubiquitous, and more-than-human position of the plant species Japanese knotweed through collaboration

Aesthetics · Art · Epistemology · Hybridity · Linguistics · Plural · Sociology · Vernacular · Anthropology · Computer Science · Design Education and Practice · Philosophy · Visual Culture and Art Theory · Artificial Intelligence

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Citations per year3
Citation span2025 - 2026 (2)
Highly citedNo

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