Organizational buying behaviour for perishable‐food packaging in grocery retail
Bibliographic Data
| ID | 21570786 |
|---|---|
| Authors | Karima Afif (0000-0003-4966-5604, HEC Montréal, corresponding author), Claudia Rebolledo (0000-0002-5947-0862, HEC Montréal), Jacques Roy (0000-0003-2275-9870, HEC Montréal) |
| Year | 2020 |
| Volume | 37 |
| Issue | 4 |
| Pages | 483-494 |
| Publication date | 2020-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration (JOURNAL) |
| Journal identifiers | ISSN: 0825-0383 • E-ISSN: 1936-4490 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/cjas.1565 |
| OpenAlex | W3004705834 |
| Language | EN |
| Citations received | 1 |
| References cited | 35 |
This qualitative study investigates the structure of the buying centre, the buying process, and the factors that influence buying decisions for perishable‐products packaging. This empirical investigation is based on the case study of a major Quebec food retailer. We show that the purchase of packaging changes significantly depending on whether the product is considered more or less strategic for the organization, which determines the required level of packaging customization. Buying centre structure becomes more complex as packaging customization increases. Given the multi‐functionality and the interdisciplinarity of packaging, we propose a multi‐criteria analysis grid to improve buying decision efficiency and to streamline communication between the various levels of the buying centre
Advertising · Business · Food packaging · Grocery shopping · Packaging and labeling · Personalization · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Mathematics · Sustainable Supply Chain Management · Food Science · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |