Does Entrepreneur's Perception of Business Environment Affect Entrepreneurial Orientation

The Strategic Choice Approach

Bibliographic Data

ID21570927
AuthorsWeiqi Dai (0000-0002-3549-0105, School of Management Zhejiang University of Finance and Economics Hangzhou China), Yue Jiang (0000-0002-0310-2657, School of Management Zhejiang University of Finance and Economics Hangzhou China), Yuhan Zhao (0000-0003-3103-1929, School of Management Zhejiang University of Finance and Economics Hangzhou China), Yanchai Zhao (0000-0002-8582-9293, School of Management Zhejiang University of Finance and Economics Hangzhou China, corresponding author), Aiqi Wu (School of Management Zhejiang University Hangzhou China)
Year2026
Volume43
Issue2
Publication date2026-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCanadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration (JOURNAL)
Journal identifiersISSN: 0825-0383 • E-ISSN: 1936-4490
PublisherWiley (PUBLISHER • GB)
DOI10.1002/cjas.70031
OpenAlexW4415687135
LanguageEN
Citations received1
References cited95

In contrast to the traditional view that environment and traits of the entrepreneurs shape the entrepreneurial orientation, this study explores how entrepreneurs' perception of the business environment affects their entrepreneurial orientation from the perspective of strategic choice. Through an empirical analysis of 1104 privately owned enterprises in China, this paper develops a “perception‐attitude‐behavior” framework. Specifically, we find that: (1) entrepreneurs' perception of business environment enhances their enterprises’ entrepreneurial orientation; (2) entrepreneur's attitude towards change mediates the effect of entrepreneur's perception of business environment on entrepreneurial orientation; (3) the competitive status of enterprises has an inverted U‐shaped moderating effect on both the relationship between business environment perception and entrepreneurial orientation, as well as the relationship between attitude towards change and entrepreneurial orientation. With these findings, this paper provides new micro‐foundations for understanding the strategic choice process, contributing to the exploration of antecedents of entrepreneurial orientation, and provides practical implications as well

Business environment · Empirical research · Entrepreneurial Orientation · Perception · Strategic Choice · Advanced Technologies in Various Fields · Entrepreneurship Studies and Influences · Family Business Performance and Succession

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