An ethnographic study of the motivations of foodstagrammer tourists

Datos Bibliográficos

ID21603871
AutoresMar Vila (0000-0002-8599-343X, Economics, Finance and Accounting Department & Research Group on Tourism Management, GRUGET, Ramon Llull University, Esade, Barcelona, Spain, autor de correspondencia), Gerard Costa (0000-0002-1794-066X, Marketing Management Department & Research Group on Tourism Management, GRUGET, Ramon Llull University, Esade, Barcelona, Spain), Eleunthia Wong Ellinger (0000-0002-1040-9403, Universitat Ramon Llull), Eleunthia Ellinger (Social Sciences Department, Ramon Llull University, Esade, Sant Cugat del Vallès, , Spain)
Año2021
Volumen29
Número5
Páginas813-828
Fecha de publicación2021-05-04
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Sustainable Tourism (JOURNAL)
Identificadores de la revistaISSN: 0966-9582 • E-ISSN: 1747-7646
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09669582.2020.1811290
OpenAlexW3080374259
IdiomaEN
Citas recibidas17
Referencias citadas66

The proliferation of social media platforms for sharing and posting photos is radically changing the experiences of foodies and food tourists, and businesses are becoming increasingly dependent on them.This article seeks to contribute to a better understanding of the modifications of the motivations of foodies and food tourists caused by the intensive use of Instagram, who are referred to using the moniker foodstagrammers. We used ethnography to explore, over the course of six months, the motivations of foodstagrammer tourists visiting the city of Barcelona, a very popular food-tourist destination. We performed observations and completed immersion experiences in six food tours with 48 participants, most of whom were using Instagram. The data collected were analysed and interpreted regarding the actions, people, and activities, both live and online.Our data suggest that motivations usually associated with foodies and food tourists become secondary in the case of foodstagrammer tourists, for whom the primary motivations are related to information sharing and taking photos. It offers new insights into the effects of social media on the tourist experience that are relevant for managers interested in marketing food-related business and destinations, since the momentum for experience-socialisation platforms is widely expected to continue expanding

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