Role of Covid-19 Caller Tune and Intention to Get Vaccinated
An Application of the Health Belief Model
Bibliographic Data
| ID | 21605784 |
|---|---|
| Authors | Oly Mishra (0000-0002-5595-8705, Indian Institute of Foreign Trade, corresponding author), Smitha Girija (0000-0001-6019-3922, Area of Marketing, GD Goenka University, Sohna, Haryana, India), Jyothsna Mallela (0000-0003-0192-6959, GITAM University) |
| Year | 2024 |
| Publication date | 2024-08-13 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Creative Communications (JOURNAL) |
| Journal identifiers | ISSN: 0973-2586 • E-ISSN: 0973-2594 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/09732586241248824 |
| OpenAlex | W4401593552 |
| Language | EN |
| Citations received | 1 |
| References cited | 82 |
This study examined the persuasive healthcare communication of COVID-19 vaccination using mobile phone caller tunes as cues to action in intention to get vaccinated. Results indicate that caller tunes have a significant impact on only two constructs of the health belief model (HBM)—perceived benefits and self-efficacy—which can lead to getting vaccinated. However, the individual’s perception of barriers, severity and susceptibility was not found to be influenced by the caller tunes. The study was conducted with a sample of 334 drawn from India who were in the process of getting vaccinated at the time of the data collection. Our analysis reveals that a well-designed caller tune message by incorporating aspects of all constructs of HBM may have a bigger impact in such an unprecedented crisis. There is a dearth of research focussing on the relevance of cues to action in public health communication, and our study is an attempt to address this gap
Data collection · Disease · Health belief model · Health communication · Health promotion · Mobile phone · Perception · Phone · Political science · Public health · Telecommunications · Theory of reasoned action · Vaccination · Communication · Computer Science · COVID-19 Pandemic Impacts · Medicine · Misinformation and Its Impacts · Nursing · Psychology · Social Psychology · Vaccine Coverage and Hesitancy
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Conflicting attitudes
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |