“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation
Datos Bibliográficos
| ID | 21616558 |
|---|---|
| Autores | Yoorim Hong (0000-0003-3439-6608, University of Missouri, autor de correspondencia), Namyeon Lee (0000-0002-1771-0311, University of North Carolina at Pembroke), Ciera E Kirkpatrick (0000-0002-2598-753X, University of Nebraska–Lincoln), Sisi Hu (0000-0002-2192-0514, University of Arkansas), Sungkyoung Lee (0000-0002-9769-3063, University of Missouri), Amanda Hinnant (0000-0002-9180-6848, University of Missouri) |
| Año | 2025 |
| Volumen | 40 |
| Número | 3 |
| Páginas | 417-428 |
| Fecha de publicación | 2025-02-23 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Health Communication (JOURNAL) |
| Identificadores de la revista | ISSN: 1041-0236 • E-ISSN: 1532-7027 |
| Editorial | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10410236.2024.2346680 |
| PMID | 38699819 |
| OpenAlex | W4396633165 |
| Idioma | EN |
| Citas recibidas | 1 |
| Referencias citadas | 58 |
This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical trials. Findings from this online experiment (N = 396) showed that doctor sources led to greater behavioral intention through enhancing source credibility compared to prior volunteer sources. Alternatively, prior volunteer sources increased behavioral intention via enhanced self-efficacy for participants with low trust in doctors. These findings contribute to the understanding of how short-form video sources act as heuristic cues, leading to persuasion outcomes. Overall, we recommend featuring doctors when using video-based messages to promote clinical trial participation. Also, this study emphasizes the need for health communication practitioners to consider prior volunteers as spokespersons when targeting populations with low baseline trust in doctors
Clinical trial · Credibility · Family medicine · Health communication · MEDLINE · Patient participation · Persuasion · Source credibility · Volunteer · Media Influence and Health · Medicine · Misinformation and Its Impacts · Psychology · Social Media in Health Education · Social Psychology
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| Obras citantes distintas | 1 |
|---|---|
| Citas por año | 1 |
| Intervalo de citas | 2026 - 2026 (1) |
| Velocidad de citación | current |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |