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Individually Tailoring Messages to Promote African American Men’s Health

Bibliographic Data

ID21616629
AuthorsDerek M Griffith (0000-0003-0018-9176, Vanderbilt University, corresponding author), Emily Cornish Jaeger (Vanderbilt University), Andrea R Semlow (0000-0001-8148-2045, Vanderbilt University), Jennifer M Ellison (0000-0002-5386-8271, Vanderbilt University), Erin M Bergner (0000-0002-7995-5154, Vanderbilt University), Elizabeth C Stewart (0000-0003-2073-6069, Vanderbilt University)
Year2022
Volume37
Issue9
Pages1147-1156
Publication date2022-07-29
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueHealth Communication (JOURNAL)
Journal identifiersISSN: 1041-0236 • E-ISSN: 1532-7027
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10410236.2021.1913837
PMID33899604
OpenAlexW3158765074
LanguageEN
Citations received6
References cited43

In this paper, we describe our approach to individualizing messages to promote the health of middle-aged and older heterosexual, cisgender African American men. After arguing the importance of being population specific, we describe the process we use to increase the salience of health messages for this population by operationalizing the identity concepts of centrality and contextualization. We also present a measure of African American manhood and discuss how manhood is congruent with qualitative research that describes how African American men view their values, identities, goals, and aspirations in ways that can be utilized to create more meaningful and impactful messages to promote and maintain health behaviors. Our tailoring strategy uses an intersectional approach that considers how the centrality of racial identity and manhood and the salience of religiosity, spirituality, and role strains may help to increase the impact of health messages. We highlight the need to consider how the context of health behavior and the meaning ascribed to certain behaviors are gendered, not only from a man's perspective, but also how his social networks, behavioral context, and the dynamic sociopolitical climate may consider gendered ideals in ways that shape behavior. We close by discussing the need to apply this approach to other populations of men, women, and those who are non-gender binary because this strategy builds from the population of interest and incorporates factors that they deem central and salient to their identities and behaviors. These factors are important to consider in interventions using health messages to pursue health equity

Health communication · Adolescent Sexual and Reproductive Health · Communication · Gender Roles and Identity Studies · Medicine · Psychology · Racial and Ethnic Identity Research · Social Psychology · Gerontology

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Unique citing works6
Citations per year2
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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