Effects of Message Framing and Narrative Format on Promoting Persuasive Conversations with Others About the Flu Vaccine
Bibliographic Data
| ID | 21616682 |
|---|---|
| Authors | Nehama Lewis (0000-0002-2130-2441, University of Haifa, corresponding author), Erga Atad (0000-0003-4388-8233, Reichman University) |
| Year | 2024 |
| Volume | 39 |
| Issue | 10 |
| Pages | 2110-2122 |
| Publication date | 2024-08-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Communication (JOURNAL) |
| Journal identifiers | ISSN: 1041-0236 • E-ISSN: 1532-7027 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10410236.2023.2257427 |
| PMID | 37733019 |
| OpenAlex | W4386910330 |
| Language | EN |
| Citations received | 4 |
| References cited | 64 |
This study examines the effects of message framing (loss vs. gain) and format (narrative vs. expository) on intentions to discuss flu vaccination with a close social referent.We test the effects of video messages using a two-wave web-based randomized experiment among adults in Israel (baseline: N = 429, one-month follow-up: N = 241).Exposure to narrative messages was positively associated with intentions to discuss flu vaccination.Exposure to loss-framed messages was positively associated with increased likelihood of discussing vaccination with the referent at follow-up.Effects of message framing and format were moderated by concern for the referent's health.Findings support the use of persuasive messages to motivate interpersonal conversation to promote vaccination.Results contribute to theory on risk-framing by showing that audiences may evaluate loss-framed messages according to their risk perceptions, when greater concern for health risks motivate action, not only for one's own health but for another person's health
Conversation · Health communication · Interpersonal communication · Narrative · Perception · Referent · Climate Change Communication and Perception · Communication · Media Influence and Health · Medicine · Misinformation and Its Impacts · Psychology · Social Psychology
Everyday Interpersonal Communication and Health
Predicting and Changing Behavior
The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors
Health Message Framing Effects on Attitudes, Intentions, and Behavior
All Frames Are Not Created Equal
The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior
Social Support and Health
The Influence of Message Framing and Issue Involvement
Impact of Narratives on Persuasion in Health Communication
Narrative communication in cancer prevention and control
Social Cognitive Theory in Cultural Context
Prospect Theory
The Framing of Decisions and the Psychology of Choice
Personal Influence
Persuasive Message Pretesting Using Non-Behavioral Outcomes
Pro-Vaxxers Get Out
Testing Strategies to Increase Source Credibility through Strategic Message Design in the Context of Vaccination and Vaccine Hesitancy
Trust in Doctors, Positive Attitudes, and Vaccination Behavior
Motivating Covid-19 Vaccination through Persuasive Communication
Information Seeking and Avoiding in Health Contexts
Narratives and Cancer Communication
The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors
The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages
Coverage and Influencing Determinants of Influenza Vaccination in Elderly Patients in a Country with a Poor Vaccination Implementation
Persuasive Effects of Message Framing and Narrative Format on Promoting Covid-19 Vaccination
The Roles of Interpersonal Communication in Mass Media Campaigns
Using Theory to Design Evaluations of Communication Campaigns
When (and Why) Interpersonal Talk Matters for Campaigns
On the Nature of Reactance and its Role in Persuasive Health Communication
Examining the Decision to Talk with Family About Organ Donation
Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment
The role of transportation in the persuasiveness of public narratives
Shaping perceptions to motivate healthy behavior
| Unique citing works | 4 |
|---|---|
| Citations per year | 4 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |