What Do Social Media Influencers Say About Birth Control? A Content Analysis of YouTube Vlogs About Birth Control
Bibliographic Data
| ID | 21617070 |
|---|---|
| Authors | Emily Pfender (0000-0001-9374-3521, University of Delaware, corresponding author), M Marie Devlin (0009-0005-6154-572X, University of Delaware) |
| Year | 2023 |
| Volume | 38 |
| Issue | 14 |
| Pages | 3336-3345 |
| Publication date | 2023-12-06 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Health Communication (JOURNAL) |
| Journal identifiers | ISSN: 1041-0236 • E-ISSN: 1532-7027 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10410236.2022.2149091 |
| PMID | 36642835 |
| OpenAlex | W4316362873 |
| Language | EN |
| Citations received | 20 |
| References cited | 57 |
Youth get their sexual health information from social media, often from social media influencers (SMIs) or microcelebrities with large followings. Previous research suggests that SMIs have powerful persuasive effects on attitudes and behaviors. Thus, it is important to examine the ways in which sexual health information, such as birth control, is conveyed by SMIs. Using framing theory as a theoretical framework, this study examines characteristics of SMIs and their shared experiences pertaining to birth control. A content analysis of YouTube vlogs (n = 50) posted from December 2019–2021 was conducted on SMIs who talk about their experiences using hormonal and non-hormonal birth control. SMI status was determined based on the number of people subscribed to the YouTube channels. Results suggest that SMI YouTube videos are primarily about the discontinuation of hormonal birth control and may provide inaccurate sexual health information. Reasons for discontinuation of hormonal birth control provided by the SMIs are discussed. Future research should explore the effects of influencer sexual health messaging on beliefs, attitudes, and behaviors
Birth control · Business · Developmental psychology · Discontinuation · Environmental health · Family planning · Influencer marketing · Psychiatry · Research methodology · Social media · World Wide Web · Computer Science · Gender, Feminism, and Media · Impact of Technology on Adolescents · Medicine · Psychology · Sexuality, Behavior, and Technology · Social Psychology · Marketing
Use of Post-Coital Strategies to Prevent Pregnancy
Impact of Repeated Negative Affective Social Media Content on Acceptability of the IUD
Use of modern contraceptive methods among women of childbearing age attending maternal and child health services in Abidjan and Agboville (Cote d’Ivoire)
Breaking the stigma and cultural tightness
A Dangerous Bond? Identification with Social Media Influencers and the Effects of Mental Health Misinformation and Overgeneralized Messaging
MomTok and Mental Health
Social Media Influencers and Mental Health Messaging
The Effect of Social Media Influencer Warranting Cues on Intentions to Use Non-Hormonal Contraception
How Do Social Media Influencers Support College Students’ Mental Well-Being? A Theory-Driven Content Analysis of YouTube Videos on Mental Health
Safe Sex Practices and Social Support Typologies in Digital Spaces
Health-Related Communication of Social Media Influencers
Defensive Responses to Masculinity Threat
Think twice, scroll once
How Mega- and Micro-Influencers Strategically Manage Authenticity
Do You Know What Birth Control Actually Does to Your Body
Post Birth Control Syndrome Narratives on TikTok
Sync or Swim
Promoting Improved Access to Tailored Hormonal Contraceptive Regimens for Menstrual Suppression
Cycle Syncing and TikTok’s Digital Landscape
How health influencers use algorithms to create discourses
Explaining Females’ Envy Toward Social Media Influencers
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
Parasocial attributes and YouTube personalities
Frame analysis
An Examination of Condom Brand’s Social Media Influence on Sexual Health Messages
Followers' problematic engagement with influencers on social media
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
French Abstract
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior
Celebrity vs. Influencer endorsements in advertising
How Social Media Influencers Foster Relationships with Followers
Who are the social media influencers? A study of public perceptions of personality
Interface of personal and mediated communication
Theorizing Development of Parasocial Engagement
Marketing through Instagram influencers
A Model of Adolescents' Seeking of Sexual Content in Their Media Choices
Framing
Shaping perceptions to motivate healthy behavior
Parasocial Interaction and Parasocial Relationship
| Unique citing works | 20 |
|---|---|
| Citations per year | 20 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 18 |