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When Epidemic Outbreaks Meet Social Media

Collective Illness Narratives on WeChat During Covid-19 Omicron Infection in China

Bibliographic Data

ID21617255
AuthorsBolin Cao (0000-0001-8743-1361, Shenzhen University, corresponding author), Lei Wang (0000-0001-5326-565X, State Key Lab Media Convergence of Media Convergence and Communication, Internet Information Research Institution, Communication University of China, Beijing, People’s Republic of China)
Year2024
Volume39
Issue11
Pages2211-2224
Publication date2024-09-18
Open AccessNo
TypeARTICLE
VenueHealth Communication (JOURNAL)
Journal identifiersISSN: 1041-0236 • E-ISSN: 1532-7027
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10410236.2023.2259695
PMID37731170
OpenAlexW4386910448
LanguageEN
Citations received3
References cited49

This study investigates the landscape of collective illness narratives on social media in China during December 2022 and January 2023, when nearly one billion people were infected with the COVID-19 Omicron virus. By analyzing 655 private social media posts, conducting in-depth interviews with 50 individuals, and organizing 6 focus group discussions with 24 participants, this study explores how COVID-19 Omicron infection became normalized and widely discussed on private social media platforms, notably WeChat Moments. This study unveils distinct features that arise when illness narratives and social media intersect and reveals how people exercised moral imagination and depathologized perception in social media illness narratives. The article provides narrative dynamics during the pandemic in a collective manner and sheds light on the reshaping of illness narratives in the era of social media, offering insights for future pandemic responses

2019-20 coronavirus outbreak · China · Disease · Linguistics · Narrative · Outbreak · Pandemic · Political science · Social distance · Social media · History · Medicine · Misinformation and Its Impacts · Public Relations and Crisis Communication · Social Media in Health Education · Virology

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Citation span2025 - 2026 (2)
Highly citedNo

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