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What Encourages Patients to Recommend Their Doctor After an Online Medical Consultation? The Influence of Patient-Centered Communication, Trust, and Negative Health Information Seeking Experiences

Bibliographic Data

ID21617311
AuthorsJinxu Li (0000-0001-7978-2129, Texas A&M University, corresponding author), Richard L Street (0000-0001-7392-9927, Texas A&M University)
Year2025
Volume40
Issue6
Pages992-1003
Publication date2025-05-12
Open AccessNo
TypeARTICLE
VenueHealth Communication (JOURNAL)
Journal identifiersISSN: 1041-0236 • E-ISSN: 1532-7027
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10410236.2024.2383801
PMID39044550
OpenAlexW4400961128
LanguageEN
Citations received3
References cited80

The doctor-patient relationship in China has become increasingly tense, with patients lacking trust in doctors. Meanwhile, online healthcare flourished, accelerated by the COVID-19 pandemic. This study utilized the direct and indirect pathway model of clinician-patient communication to health outcomes and online trust theory to examine the associations between online patient-centered communication (OPCC), benevolence and ability trust in doctors, negative online health information seeking experiences, and willingness to recommend doctors. The findings revealed that benevolence and ability trust mediated the relationship between OPCC and willingness to recommend doctors. Additionally, when participants had a high level of negative online health information seeking experiences, OPCC had a stronger effect on ability trust; meanwhile, the mediation effect of ability trust between the relationship of OPCC and willingness to recommend was stronger. This study also discussed theoretical and practical implications

Health care · Health communication · Health information · Information seeking · Information seeking behavior · Mediation · Moderated mediation · Attachment and Relationship Dynamics · Medicine · Patient Satisfaction in Healthcare · Patient-Provider Communication in Healthcare · Psychology · Social Psychology

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Citations per year3
Citation span2026 - 2026 (1)
Highly citedNo

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