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How design nudges drive adoption in AI health consultations

Bibliographic Data

ID19480419
AuthorsRukun Zhang (0000-0002-6987-9311, Shenzhen University), Qingqing Xie (0000-0003-0505-6102, Shenzhen University), Bo Li (0000-0002-7801-0319, Shenzhen University, corresponding author), Bingcan Li (0000-0001-6899-5276)
Year2026
Pages1-25
Publication date2026-06-15
Open AccessNo
TypeARTICLE
VenueChinese Journal of Communication (JOURNAL)
Journal identifiersISSN: 1754-4769 • E-ISSN: 1754-4750
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17544750.2026.2684626
OpenAlexW7164843230
LanguageEN
References cited64

As explainable AI gains prominence, the question of how its communication design influences user behavior in online health platforms remains underexplored. This study introduces the Human–AI Communication Pathway Optimization Model (HACPOM). This model integrates AI design nudges to explain how transparency of thinking (opaque vs. transparent), source referencing (no source vs. journal), and response latency (fast vs. slow) can influence adoption intention. In a 2 × 2 × 2 between-subjects experiment (N = 723), transparency of thinking and source referencing significantly increased users’ adoption intention. This outcome thus validated the direct route. Response latency showed no direct effect. However, it interacted with transparency, with the strongest advantage occurring under fast response conditions. Structural equation modeling supported HACPOM’s theorized indirect pathway. AI design nudges shaped the perceived risks and benefits, which influenced trust and thereby also influenced adoption intention. A supplementary qualitative interview with Shenzhen residents further corroborated the underlying mechanisms of the HACPOM framework. The implications for designing trustworthy AI health consultations are also discussed herein

Choice architecture · Digital health · Nudge theory · Public health · AI in Service Interactions · Artificial Intelligence in Healthcare and Education · Ethics and Social Impacts of AI

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