Retracted Article
The platform feature, self-concept congruence and brand experience: A fuzzy set-based qualitative comparative analysis based on WeChat
Bibliographic Data
| ID | 21623237 |
|---|---|
| Authors | Hua Zhang (0009-0007-7319-3252), Zhang Hua (0000-0001-9052-4243, Guangdong University of Finance, corresponding author), Ziwei Luo (0000-0003-3334-8655, Jinan University), Tingting Xie (0000-0001-5992-6965, University of Hong Kong) |
| Year | 2022 |
| Volume | 41 |
| Issue | 6 |
| Pages | 4141-4141 |
| Publication date | 2022-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-020-00788-z |
| OpenAlex | W3037901691 |
| Language | EN |
| References cited | 25 |
Cognitive psychology · Fuzzy logic · Fuzzy set · Linguistics · Machine learning · Qualitative analysis · Qualitative comparative analysis · Qualitative research · Social science · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Qualitative Comparative Analysis Research · Social Psychology · Artificial Intelligence
Forced Exposure and Psychological Reactance
How WeChat can retain users
Brands as symbolic resources for the construction of identity
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
Brand Experience
Determinants of Perceived Web Site Interactivity
Cyberspace Advertising vs. Other Media
Destination Image, Self-Congruity, and Travel Behavior
A Double-Edged Sword? Predicting Consumers' Attitudes Toward and Sharing Intention of Native Advertising on Social Media
| Highly cited | No |
|---|