Love the new and loathe the old
The influence of alphabetic order in a brand series on consumers’ preferences
Bibliographic Data
| ID | 21625511 |
|---|---|
| Authors | Wenting Feng (0000-0002-9852-494X, China University of Geosciences), Lijia Wang (0009-0005-7631-9207), Wang Lijia (China University of Geosciences) |
| Year | 2023 |
| Volume | 42 |
| Issue | 14 |
| Pages | 11646-11660 |
| Publication date | 2023-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Current Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1046-1310 • E-ISSN: 1936-4733 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1007/s12144-021-02479-9 |
| OpenAlex | W3212492780 |
| Language | EN |
| References cited | 37 |
Economics · Color perception and design · Consumer Behavior in Brand Consumption and Identification · Multisensory perception and integration · Psychology · Social Psychology
Metaphors We Live By
Grounding language in action
Time in the mind
Understanding and appreciating metaphors
The mental representation of parity and number magnitude.
Understanding and using the Implicit Association Test
Measuring individual differences in implicit cognition
A metaphor-enriched social cognition
Central and Peripheral Routes to Advertising Effectiveness
The Role of Involvement in Attention and Comprehension Processes
| Highly cited | No |
|---|