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‘Ignorance is Bliss’. Is that True? Unravelling the Determinants of Plastic Recycling Intentions and Behaviours

Bibliographic Data

ID21641491
AuthorsClarise Pei Sim Tan (Sunway University), Pei Jun Woo (0000-0002-8999-2979, Sunway University, corresponding author), Lai Ti Gew (0000-0001-6313-7889, Sunway University, corresponding author)
Year2025
Volume34
Issue1
Pages126-149
Publication date2025-03-01
Open AccessYes
TypeARTICLE
VenueThe Journal of Environment & Development (JOURNAL)
Journal identifiersISSN: 1070-4965 • E-ISSN: 1552-5465
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10704965241271294
OpenAlexW4401786929
LanguageEN
References cited63

Global plastic recycling rates remain as low as 9% despite evident consequences of plastic pollution on planetary health and life. This cross-sectional survey study employed the Integrated Behavioural Model to examine the determinants of plastic recycling intention and behaviour. Data was collected from 391 adult consumers residing in Malaysia, who were recruited via convenience sampling. Multiple regression analyses revealed that attitude, subjective norm, and perceived behavioural control predicted plastic recycling intentions. Specifically, increase in experiential attitude and descriptive norm leads to increase in plastic recycling intentions. Additionally, plastic recycling behaviour is determined by knowledge, and environmental constraints, and not by intentions or habits. These findings offer guidance in devising localised plastic recycling interventions

BLISS · Economics · Environmental health · Ignorance · Plastic pollution · Political science · Psychological intervention · Theory of planned behavior · Computer Science · Environmental Education and Sustainability · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Medicine · Psychology · Ecology · Pollution

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