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Navigating the Paradox

Materialism, Sustainable Practices and Well-Being in Emerging Markets

Bibliographic Data

ID21641544
AuthorsPaul Blaise Issock Issock (0000-0002-5938-9159, University of the Witwatersrand), Asphat Muposhi (0000-0001-8213-5352, University of the Witwatersrand, corresponding author), Siphiwe Dlamini (0000-0002-4902-1430, University of Cape Town)
Year2025
Volume34
Issue3
Pages523-552
Publication date2025-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Journal of Environment & Development (JOURNAL)
Journal identifiersISSN: 1070-4965 • E-ISSN: 1552-5465
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10704965241305845
OpenAlexW4405197358
LanguageEN
References cited62

In emerging markets, the prevalence of materialistic tendencies has intensified consumption, impacting both the environment and consumer well-being. This research examines the paradoxical relationships between materialism, sustainable practices and consumer well-being through two cross-sectional studies. We explore linear and curvilinear relationships among these concepts across two sustainable practices (organic food consumption) and post-consumption (disposal of electronic waste). Study 1 investigates the relationships between organic food consumption, materialism, hedonic and eudaimonic well-being. In Study 2, we replicate the investigation, focusing on post-consumption practices, particularly the relationship between electronic waste disposal, materialism and life satisfaction as a dimension of subjective well-being. Findings reveal that materialistic values can motivate both sustainable and post-consumption practices, ultimately contributing to consumer well-being. Furthermore, to some extent, materialism can moderate the association between sustainable consumption and well-being. This research provides insights for promoting sustainable consumption and post-consumption practices in emerging markets

Business · Economics · Epistemology · Materialism · Microeconomics · Social science · Sociology · Sustainable consumption · Consumer Behavior in Brand Consumption and Identification · Environmental Education and Sustainability · Environmental Sustainability in Business · Marketing

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