Asphat Muposhi
Biographic Data
| ID | 4280042 |
|---|---|
| NAME | Asphat Muposhi |
| GIVEN NAMES | Asphat |
| FAMILY NAME | Muposhi |
| SIGNATURE | MUPOSHI A |
| AFFILIATIONS | Vaal University of Technology |
| ORCID | 0000-0001-8213-5352 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Navigating the Paradox: Materialism, Sustainable Practices and Well-Being in Emerging Markets
In emerging markets, the prevalence of materialistic tendencies has intensified consumption, impacting both the environment and consumer well-being. This research examines the paradoxical relationships between materialism, sustainable practices and consumer well-being through two cross-sectional studies. We explore linear and curvilinear relationships among these concepts across two sustainable practices (organic food consumption) and post-consum…
Piercing the glass ceiling: Proposed personal brand equity framework for enhancing women career success
Workplace gender inequality is a persistent challenge that constrains the realisation of sustainable development goal 5 in developing and developing countries. In Zimbabwe, a developing country in southern Africa, women remain under represented in senior management positions in stock exchange listed companies. This study examines the views of women in middle and senior management on the role of personal brand equity as a tool for enhancing career…
Status of Sustainability Management Education in African MBA Programmes: A Web-based Research Approach
Emerging evidence suggests that business schools in Africa are lagging behind in promoting sustainability education. Grand challenges that point to a limited focus on transformative sustainability education such as environmental pollution, conflicts, inequalities and unemployment still persist in African economies, with the profit motive remaining central to businesses’ operating philosophy. Informed by the clarion call for business schools to be…
Green burial conundrum: Constructing the intersection between stakeholder perceptions and sustainable land use in a multi-cultural society
Green burial is an emerging practice in Zimbabwe and is being encouraged as a strategy for enhancing sustainable land use. This study explores stakeholder perceptions towards green burial and its implications on environmental sustainability. Interview data was collected from a purposively selected sample of 26 participants drawn from Harare and Bulawayo, the major metropolitan cities in Zimbabwe. The results of the study showed that the most prom…
Is the use of green shopping bags gendered Evidence from a gender equality conscious emerging market
Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective
The purpose of the article is to analyse the impact of COVID-19 on the agricultural supply chains and markets in Zimbabwe and subsequent effect on livelihoods. The research methodology that was applied is a systematic literature survey anchored on inductive research approach. This article is based on the systematic review of secondary data sources, such as journals, policy reports, as well as reports from national and international organizations.…
Factors influencing the use of non-plastic reusable shopping bags: A cognitive-normative-habitual approach
The widespread use and irresponsible disposal of single-use plastic shopping bags are posing a significant threat to environmental sustainability. The use of non-plastic reusable shopping bags (NPRSBs) is being promoted in several jurisdictions to avert this challenge. However, this form of pro-environmental behaviour is failing to embed among consumers in emerging markets. This study therefore examines the factors influencing the behaviour of us…
A content analysis of e-cigarettes selling propositions on South African retail websites
Electronic cigarettes remain unregulated in South Africa, yet their marketing and sale is proliferating on online platforms such as websites. Until now, little was known regarding the nature of selling propositions used on such platforms. Against this background, this study provides the findings of a content analysis of 17 websites dedicated to the marketing and selling of electronic cigarettes in South Africa. With the aid of a website search re…
Underlying correlates of consumers' attitudes towards Chinese apparel and relationship with purchase intention in South Africa
The study examined the influence of South African consumers' attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships. Structural equation modelling results indicated that economic animosity and consumer ethnocentrism are negatively related to attitudes towards Chinese apparel and consumer purchase intention. Th…
To blend or not to blend? Consumer attitudes towards mandatory use of ethanol-blended fuel in Zimbabwe
Worldwide, the use of bioethanol is proliferating as an alternative to fossil fuels. Consistent with this trend, the Zimbabwean government mandated the blending of unleaded petrol with 10% ethanol. As the use of ethanol-blended fuel is still at the infancy stage in Zimbabwe, the objective of this study was to explore consumer attitudes towards mandatory use of ethanolblended petrol. The study employed a qualitative research design, and data were …
The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour
Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT) on green purchase behaviour has been scarce. Using data generated from sixteen in-depth-interviews, the present study identified perceived efficacy, perceived cost, in-group and self-identity, trust and peer influence as the main antecedents of SDT that influence green purchase behaviour. The findings of th…
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The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour
Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT) on green purchase behaviour has been scarce. Using data generated from sixteen in-depth-interviews, the present study identified perceived efficacy, perceived cost, in-group and self-identity, trust and peer influence as the main antecedents of SDT that influence green purchase behaviour. The findings of th…
To blend or not to blend? Consumer attitudes towards mandatory use of ethanol-blended fuel in Zimbabwe
Worldwide, the use of bioethanol is proliferating as an alternative to fossil fuels. Consistent with this trend, the Zimbabwean government mandated the blending of unleaded petrol with 10% ethanol. As the use of ethanol-blended fuel is still at the infancy stage in Zimbabwe, the objective of this study was to explore consumer attitudes towards mandatory use of ethanolblended petrol. The study employed a qualitative research design, and data were …
A content analysis of e-cigarettes selling propositions on South African retail websites
Electronic cigarettes remain unregulated in South Africa, yet their marketing and sale is proliferating on online platforms such as websites. Until now, little was known regarding the nature of selling propositions used on such platforms. Against this background, this study provides the findings of a content analysis of 17 websites dedicated to the marketing and selling of electronic cigarettes in South Africa. With the aid of a website search re…
Underlying correlates of consumers' attitudes towards Chinese apparel and relationship with purchase intention in South Africa
The study examined the influence of South African consumers' attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships. Structural equation modelling results indicated that economic animosity and consumer ethnocentrism are negatively related to attitudes towards Chinese apparel and consumer purchase intention. Th…
Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective
The purpose of the article is to analyse the impact of COVID-19 on the agricultural supply chains and markets in Zimbabwe and subsequent effect on livelihoods. The research methodology that was applied is a systematic literature survey anchored on inductive research approach. This article is based on the systematic review of secondary data sources, such as journals, policy reports, as well as reports from national and international organizations.…
Factors influencing the use of non-plastic reusable shopping bags: A cognitive-normative-habitual approach
The widespread use and irresponsible disposal of single-use plastic shopping bags are posing a significant threat to environmental sustainability. The use of non-plastic reusable shopping bags (NPRSBs) is being promoted in several jurisdictions to avert this challenge. However, this form of pro-environmental behaviour is failing to embed among consumers in emerging markets. This study therefore examines the factors influencing the behaviour of us…
Is the use of green shopping bags gendered Evidence from a gender equality conscious emerging market
Status of Sustainability Management Education in African MBA Programmes: A Web-based Research Approach
Emerging evidence suggests that business schools in Africa are lagging behind in promoting sustainability education. Grand challenges that point to a limited focus on transformative sustainability education such as environmental pollution, conflicts, inequalities and unemployment still persist in African economies, with the profit motive remaining central to businesses’ operating philosophy. Informed by the clarion call for business schools to be…
Green burial conundrum: Constructing the intersection between stakeholder perceptions and sustainable land use in a multi-cultural society
Green burial is an emerging practice in Zimbabwe and is being encouraged as a strategy for enhancing sustainable land use. This study explores stakeholder perceptions towards green burial and its implications on environmental sustainability. Interview data was collected from a purposively selected sample of 26 participants drawn from Harare and Bulawayo, the major metropolitan cities in Zimbabwe. The results of the study showed that the most prom…
Navigating the Paradox: Materialism, Sustainable Practices and Well-Being in Emerging Markets
In emerging markets, the prevalence of materialistic tendencies has intensified consumption, impacting both the environment and consumer well-being. This research examines the paradoxical relationships between materialism, sustainable practices and consumer well-being through two cross-sectional studies. We explore linear and curvilinear relationships among these concepts across two sustainable practices (organic food consumption) and post-consum…
Piercing the glass ceiling: Proposed personal brand equity framework for enhancing women career success
Workplace gender inequality is a persistent challenge that constrains the realisation of sustainable development goal 5 in developing and developing countries. In Zimbabwe, a developing country in southern Africa, women remain under represented in senior management positions in stock exchange listed companies. This study examines the views of women in middle and senior management on the role of personal brand equity as a tool for enhancing career…
Business (9 works) · Economics (6 works) · Marketing (6 works) · Political science (6 works) · Sociology (6 works) · Advertising (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Environmental Sustainability in Business (4 works) · Psychology (4 works) · Economic growth (3 works)