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Proposal for Employing User-Generated Content as a Data Source for Measuring Tourism Destination Image

Bibliographic Data

ID21652663
AuthorsPilar Alarcón-Urbistondo (0000-0002-2423-0113, Universidad de Málaga), María-Mercedes Rojas-de-Gracia (0000-0002-5006-039X, Universidad de Málaga), Ana-María Casado-Molina (0000-0002-1780-9557, Universidad de Málaga), Ana Casado-Molina (Universidad de Málaga)
Year2023
Volume47
Issue4
Pages643-664
Publication date2023-05-01
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10963480211012756
OpenAlexW3161091614
LanguageEN
Citations received6
References cited54

The user-generated content (UGC) published on the internet offers great advantages as a source of data. This study proposes a way to make better use of its potential to measure tourism destination image, based on the recommendations of Echtner and Ritchie. These authors indicate that in order to obtain a comprehensive picture of tourism destinations, it is necessary to carry out a holistic and attribute-based analysis using unstructured and structured data, respectively. Since UGC provides both types of data, here we propose its use to study and compare the images of five tourist cities. Our results demonstrate that UGC is a valid source for the study of tourism destination image, confirming the need to adopt a holistic and attribute-based approach to this concept. They also show that not all attributes influence the overall impression of a destination

Advertising · Business · Content analysis · Data mining · Data science · Destination Image · Destinations · Geography · Impression · Information retrieval · Social media · The Internet · Tourism · User-generated content · World Wide Web · Computer Science · Culinary Culture and Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Artificial Intelligence

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Citations per year6
Citation span2025 - 2026 (2)
Highly citedNo

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