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Exploring Tourist Behavior in a Reused Heritage Site

Bibliographic Data

ID21652815
AuthorsYi‐Ju Lee (0000-0003-1651-0382, Tainan University of Technology), I-Ying Tsai, Te-Yi Chang (National Kaohsiung University of Hospitality and Tourism)
Year2023
Volume47
Issue6
Pages1071-1088
Publication date2023-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/10963480211020089
OpenAlexW3175100373
LanguageEN
Citations received8
References cited33

This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth

Advertising · Aesthetics · Art · Business · Geography · Perception · Reuse · Structural equation modeling · Sustainability · Tourism · Computer Science · Diverse Aspects of Tourism Research · Engineering · Environmental Education and Sustainability · Psychology · Social Psychology · Urban Green Space and Health · Ecology · Marketing

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Unique citing works8
Citations per year4
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 8

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