Does Culture Affect Tourism Demand? A Global Perspective

Bibliographic Data

ID21652882
AuthorsAnyu Liu (0000-0003-1459-0163, University of Surrey, corresponding author), Daisy X F Fan (0000-0002-5247-8394, Bournemouth University, corresponding author), Richard T R Qiu (0000-0001-5443-8209, Hong Kong Polytechnic University, corresponding author)
Year2021
Volume45
Issue1
Pages192-214
Publication date2021-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1096348020934849
OpenAlexW2986942062
LanguageEN
Citations received22
References cited45

Tourism studies commonly focus on the determinants of tourism demand. While most examine factors such as economic determinants, research on the effect of culture on tourism demand remains underdeveloped. This study uses a Bayesian two-stage median regression method to eliminate the potential collinearity between cultural and travel distance and to estimate the impact of cultural distance more appropriately. The results show that while there is a negative relationship between cultural distance and tourism demand, tourism demand is less sensitive to change in cultural distance; the popularity of a travel route moderates the effect of cultural distance on tourism demand; and the influence of cultural distance is different across time and different source markets

Business · Cultural tourism · Economic geography · Economics · Geography · Hofstede's cultural dimensions theory · Popularity · Sociology · Tourism · Tourism geography · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing

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Open DOIOpen Access