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Unpacking the complexity of cultural distance in inbound and outbound tourism

A case‐oriented approach

Bibliographic Data

ID21654079
AuthorsZiang Zhang (0000-0002-4128-1131, School of Geography Nanjing Normal University Nanjing China), Kevin Kam Fung So (0000-0002-4846-7481, White Lodging‐J.W. Marriott, Jr. School of Hospitality and Tourism Management Purdue University West Lafayette Indiana USA), Jing Li (0000-0001-7792-4322, Department of Hospitality and Retail Management, College of Health and Human Sciences Texas Tech University Lubbock Texas USA), Hossein Olya (0000-0002-0360-0744, College of Hotel & Tourism Management Kyung Hee University Seoul South Korea), Zhenfang Huang (School of Geography Nanjing Normal University Nanjing China, corresponding author)
Year2024
Volume26
Issue5
Publication date2024-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.2670
OpenAlexW4402015469
LanguageEN
Citations received5
References cited82

Due to limitations in mainstream symmetric methodologies, the linkages between cultural dimensions and tourism demand have yet to be fully understood. Drawing on Hofstede's theory of national culture and adopting the asymmetric and case‐oriented fuzzy‐set qualitative comparative analysis method, this investigation explored configuration models of cultural distance between 65 countries in relation to China's inbound and outbound tourism flows. Using a series of three studies, this research assessed the impact of grouping Hofstede's six cultural distance dimensions and the effect of cultural distance as a whole on Chinese inbound and outbound tourism flows within the cultural, administrative, geographic, and economic distance framework. Findings indicate that several paths respectively lead to high inbound and outbound tourism flows. Uncertainty avoidance and long‐term orientation are core conditions for high inbound and outbound tourism flows, respectively. Three testable propositions were additionally evaluated by comparing cultural distance configurations between high inbound and outbound tourism flows

Business · Collectivism · Economic geography · Economics · Geography · Hofstede's cultural dimensions theory · Mainstream · Political science · Social science · Sociology · Tourism · Uncertainty avoidance · Unpacking · Diverse Aspects of Tourism Research · International Business and FDI · Qualitative Comparative Analysis Research · Marketing

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Unique citing works5
Citations per year5
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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