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The role of gender in shaping the destination service quality and its consequences

Bibliographic Data

ID21653992
AuthorsCansu Tosun (0000-0001-6599-6679, Department of Management, School of Business, Eisenhower Chair and Professor of Tourism Studies and Management The George Washington University Washington District of Columbia USA), Bekir Bora Dedeoglu (0000-0002-0722-3392, Department of Tourism Guiding Nevşehir Hacı Bektaş Veli University Nevşehir Turkey), Ahmet Usakli (0000-0002-7520-8629, Department of Tourism Administration Bogazici University Istanbul Turkey, corresponding author)
Year2024
Volume26
Issue4
Publication date2024-07-01
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.2701
OpenAlexW4401286479
LanguageEN
Citations received4
References cited93

This study investigates the moderating role of gender on the relationships between destination service quality, affective image, and revisit intention. A convenience sample of 1768 visitors to Macau was surveyed and 1424 useable questionnaires were analyzed. The destination service quality was measured using seven dimensions: (1) accommodation, (2) local transport, (3) cleanliness, (4) hospitality, (5) activities, (6) language communication, and (7) airport services. The data was analyzed using covariance‐based structural equation modeling. The results indicate that “ accommodation , local transport , hospitality, and airport services ” have positive effects on affective image, and affective image, in turn, positively influences revisit intention. The study also reveals three significant findings regarding the moderating role of gender. While the positive impact of hospitality on affective image were found to be stronger for female visitors, the positive impacts of local transport and airport services on affective image were found to be stronger for male visitors

Advertising · Business · Destinations · Political science · Service quality · Tourism · Cruise Tourism Development and Management · Customer Service Quality and Loyalty · Diverse Aspects of Tourism Research · Marketing

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Citations per year4
Citation span2025 - 2026 (2)
Highly citedNo

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