Segmentation based on environmentally responsible behavior

Evidence from SCUBA divers in Taiwan, the Philippines, and Indonesia

Dados Bibliográficos

ID21654071
AutoresTeng-Hui Lee (0000-0002-3718-4371, Graduate School of Leisure and Exercise Studies National Yunlin University of Science and Technology Yunlin Taiwan, autor correspondente), Yi Hsien Lin (0000-0002-8643-0495, Department of Tourism Ming Chuan University Taoyuan Taiwan), Chung‐jen Fu (0000-0002-2600-5630, Department of Business Adiministation Department of Accounting Chaoyang University of Technology Taichung Taiwan), Chung‐Feng Chang (Department of Accounting National Yunlin University of Science and Technology Yunlin Taiwan)
Ano2023
Volume25
Fascículo2
Páginas249-265
Data de publicação2023-03-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoInternational Journal of Tourism Research (JOURNAL)
Identificadores do periódicoISSN: 1099-2340 • E-ISSN: 1522-1970
EditoraWiley (PUBLISHER • GB)
DOI10.1002/jtr.2564
OpenAlexW4310266431
IdiomaEN
Citações recebidas2
Referências citadas73

This study aims to compare the satisfaction and loyalty of SCUBA divers who were segmented into groups based on their level of environmentally responsible behavior (ERB). Overall, 1800 valid questionnaires were obtained from for Taiwan, the Philippines and Indonesia. Multivariate statistical analysis was used for data analysis. Four clusters of SCUBA divers were identified through cluster analysis: blended ERB SCUBA divers, moderate ERB SCUBA divers, lacking ERB SCUBA divers, and practicing ERB SCUBA divers. Each of these clusters exhibited significant differences in tourism satisfaction and loyalty. This study used the ERB variable to effectively categorize SCUBA divers into four groups with several theoretical and practical implications for each, and extended the research on marine tourism development

Advertising · Archaeology · Business · Geography · Loyalty · Scuba diving · Tourism · Diverse Aspects of Tourism Research · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Marketing