Pursuing fitness
How Dialectic Goal Striving and Intersubjectivity Influence Consumer Outcomes
Bibliographic Data
| ID | 2166014 |
|---|---|
| Authors | Pia A Albinsson (0000-0002-8591-5191, Appalachian State University, corresponding author), B Yasanthi Perera (0000-0002-9945-033X, Brock University), G David Shows (Appalachian State University) |
| Year | 2017 |
| Volume | 20 |
| Issue | 1 |
| Pages | 35-58 |
| Publication date | 2017-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Consumption Markets & Culture (JOURNAL) |
| Journal identifiers | ISSN: 1025-3866 • E-ISSN: 1477-223X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10253866.2016.1172213 |
| OpenAlex | W2396360085 |
| Language | EN |
| References cited | 54 |
Consumers increasingly engage expert service providers in their goal pursuits. While the literature focuses primarily on goal attainment, this presents just one stage of extended goal striving. Using Bagozzi and Dholakia’s [(1999). “Goal Setting and Goal Striving in Consumer Behavior.” Journal of Marketing 63 (Special Issue): 19–32] goal-striving framework as the foundation, this qualitative research examines the client–trainer interactions in the goal-striving process. We find that goal striving with the aid of expert service providers entails intersubjectivity. The consumer wrestles with multiple understandings of fitness to determine and pursue a goal. This considers the individual’s perceptions and desires, cultural and societal discourses, and trainer’s views. Effective goal pursuit requires shared understanding between client and trainer. It entails a moment of release when consumers accept their inability to translate goals into actions alone. This occurs at multiple stages of the process. By examining the influence of service providers on goal strivers, this research extends our understanding of goal striving as an accepted agreement between the Self and Other
Aesthetics · Art · Dialectic · Epistemology · Intersubjectivity · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Management and Organizational Studies · Philosophy · Psychology · Psychology of Social Influence
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Masochism, Submission, Surrender
Interpreting Consumers
Self-Efficacy
The Discovery of Grounded Theory
The Act of Surrender in the Therapeutic Process With Special Reference to Alcoholism
The personal is professional
Witnessing and Testimony
Fit and Flexible
Leisure and the Obligation of Self‐Work
The Self-Regulation of Attitudes, Intentions, and Behavior
Working Out
Beyond Doer and Done To
Surrender, Healing, and the Mythic Journey
In the Gym
Feminism, Aerobics and the Politics of the Body
Interaction Order and Beyond
Mapping Reflexive Body Techniques
The Circuit Trainer's Habitus
Culture and Consumption
Selves in Transition
River Magic
An Exploration of High-Risk Leisure Consumption Through Skydiving
Body Lessons
Interactions in Expert Service Work
Teaching Wedding Rules
From Close to Distant
The Effect of Goal Specificity on Consumer Goal Reengagement
Early Modern Ottoman Coffeehouse Culture and the Formation of the Consumer Subject
Questing for Well-Being at Weight Watchers
Threats to Hope
Pursuing Parenthood
Consumer Culture Theory (CCT)
The Fire of Desire
Liberatory Postmodernism and the Reenchantment of Consumption
The heart of everyday analytics
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| Citation velocity | historical |
|---|---|
| Highly cited | No |