Not just a mother

Embodied and Positional Aspects of Consumer Learning From a Practice Perspective

Bibliographic Data

ID2166024
AuthorsSusanna Molander (,, corresponding author)
Year2017
Volume20
Issue2
Pages131-152
Publication date2017-03-04
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueConsumption Markets & Culture (JOURNAL)
Journal identifiersISSN: 1025-3866 • E-ISSN: 1477-223X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10253866.2016.1193014
OpenAlexW2411116118
LanguageEN
Citations received7
References cited48

Consumer socialization is usually associated with young consumers, but transitions that require learning new types of consumption patterns can occur at any point in life. Although the literature on transitional consumers is quite fragmented, an important body of consumer research explores transitional consumers from the perspective of role theory. Nonetheless, role theory has not problematized learning and due to its static nature role theory tends to overlook how consumer learning becomes embodied over time as well as how this learning is affected by experiences from related practices. With a practice theory approach to learning and based on an ethnographic study of mothering through dinner consumption, this paper highlights learning as an embodied experience influenced by the practitioners' positioning in time and space as well as by multiple sources among which the market has become increasingly important

Consumption (sociology · Embodied cognition · Epistemology · Ethnography · Learning theory · Pedagogy · Perspective (graphical · Practice theory · Social science · Socialization · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Gender, Feminism, and Media · Migration, Ethnicity, and Economy · Psychology

Tools

Open DOISci-Hub