Mobil Uygulama Kullanıcısı Müşterilerin Akıllı Alışveriş Deneyimleri
Karabük İlinde Yapılan Bir Alan Araştırması
Bibliographic Data
| ID | 21677075 |
|---|---|
| Authors | Kamil Yilmaz (0000-0002-4544-4727, Ankara Sosyal Bilimler Üniversitesi), Kasım YILMAZ, Volkan Temizkan (0000-0002-1162-7912, Ankara Sosyal Bilimler Üniversitesi, corresponding author) |
| Year | 2020 |
| Volume | 19 |
| Issue | 3 |
| Pages | 1237-1254 |
| Publication date | 2020-06-18 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Gaziantep University Journal of Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 1303-0094 |
| Publisher | Gaziantep University Journal of Social Sciences (PUBLISHER) |
| DOI | 10.21547/jss.653689 |
| OpenAlex | W3048240889 |
| Language | TR |
| References cited | 23 |
Today, stores equipped with smart retailing technologies (SRT) are evolving and new trends affect consumer behaviors. Customers more frequently have smart shopping experiences (SSE) using mobile applications which offers smart retailing technologies. The main purpose of this study is to analyze the effects of smart shopping experience of customers using mobile apps, on customer satisfaction and shopping productivity. In this study face to face survey method was used where a total of 310 questionnaires were obtained and analyzed. Structural model was tested by using explanatory and confirmatory factor analysis. Analysis shows consumers are satisfied using mobile shopping applications in the context of smart shopping experience (SSE). Also SSE strongly affects shopping productivity
Advertising · Business · Business administration · Customer satisfaction · Economics · Geography · Productivity · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |